An effective tool for converting a "random passer-by" into a buyer
Impulsive purchases are a very common myth. In fact, most purchases (especially when it comes to expensive products) are made by customers consciously. Most people approach the decision to buy…

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Voice shopping: what businesses need to know to be on trend
Business strives to increase profits, including through the introduction and use of modern technologies. In this sense, sales using voice assistants are a new trend. Mihriniso Nigmatullina, an expert in…

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Simulation of interest in sales: how to remove distrust and involve the buyer in the process
Iosif Panasyuk, an independent expert in sales, sales management and marketing, examines the enterprise sales strategy in detail and explains how to understand that the listener really liked your offer…

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Business trends, or how to get the most out of innovation for your business

Alexander Vysotsky, founder of Visotsky Consulting, identifies four main trends in high technologies that will forever change and are already changing the approach to business organization and promotion: features of the development of augmented reality technology, the availability of Internet things, self-driving cars and widespread mobile Internet
We can’t do business as fast as our ancestors did. The business world has changed. Twenty years ago it was completely different, the speed of necessary changes is quite different today. As strategists, as company founders, and as business owners, we are facing challenges that no one has ever faced before. Continue reading

“Give Mark money!”, or how Facebook’s advertising appetites have changed

Last year, the head of Facebook changed the company’s mission. Instead of “uniting families and friends”, it was “creating a global social infrastructure”. This is how the ideological transformation of a cozy website for like-minded people into a transnational giant was completed. But in fact, the spirit of a big Corporation has been haunting the social network since Mark Zuckerberg’s Dorm. In this article, we will tell you how the company’s advertising appetites have grown over the past 15 years
The first is Continue reading

Control purchases in the retail network: what is the procedure and what will be checked
Today, the retail sector is under special attention of the state. Recently, the number of inspectors in this segment included Rospotrebnadzor, but such checks are carried out not only by…

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"Pulled ashore and stunned with a stick", or how to sign a contract on their own terms
Denis Sidenko, business consultant, trainer, talks about the art of negotiations, tactics, rules and techniques that will help the seller not to give up under the pressure of the buyer;…

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Divide and conquer: 4 tips for working with clients in the service business
Maria Zubareva, head of Ingate's customer service Department, shares her professional experience and gives advice on how to improve the process of interacting with clients in the service delivery sector:…

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Correct sales plan: how to create a year, quarter, month
"How to create the right sales plan: for the year, quarter, month?"this is a multi-faceted issue. Why? Because it is important not only to create the right sales plan, but…

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