"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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Divide and conquer: 4 tips for working with clients in the service business
Maria Zubareva, head of Ingate's customer service Department, shares her professional experience and gives advice on how to improve the process of interacting with clients in the service delivery sector:…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera shaidullina talks about trends in the digitalization of e-Commerce and offline Commerce, gives 5 of the most promising technologies that will have a strong impact on e-commerce in the…

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speaks

“When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop”, or 10 secrets of successful sales

Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different situations require a different approach. Evgenia Makarochkina, psychologist, head of the positive change center “Territory of opportunities”, explains how to diversify sales strategies and how to find keys to different types of customers
Sales are a process. Continue reading

We played “talking dummies” — and that’s enough, or Let’s say the scripts ” no»

Alexey Krutitsky, CEO of the Training Department, talks about the modern use of sales scripts in companies: what they do more-good or harm, how employees and the workflow as a whole are affected by the rigid framework of selling algorithms and why it is still more useful to abandon them
“Respect for people is respect for yourself” © D. Galsworthy

I think that scripts should be banned. Continue reading

Customers call but don’t buy: what to do?

Often, in the pursuit of compliance with strict corporate standards, we switch to the language of formal and formulaic expressions. This is correct from the point of view of corporate culture, but does it make communication with clients more effective? Vladimir Yakuba, sales, leadership and HR coach, identifies three main blocks of errors that make communication difficult and do not contribute to increasing sales
Do you have situations when customers call, but for some reason do not buy? Like the product is good, and the prices are adequate, but still “Think”? Continue reading

Correct sales plan: how to create a year, quarter, month
"How to create the right sales plan: for the year, quarter, month?"this is a multi-faceted issue. Why? Because it is important not only to create the right sales plan, but…

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Business trends, or how to get the most out of innovation for your business
Alexander Vysotsky, founder of Visotsky Consulting, identifies four main trends in high technologies that will forever change and are already changing the approach to business organization and promotion: features of…

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"Blushing for you": "embarrassing" questions to the sales Manager
Dmitry Baturov, the account Manager of the company "Reputation.Moscow "answers the most common questions of novice sales managers: what background should you come to the profession with, what is more…

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"Love for your business", or 6 secrets of a successful seller
Alexey Krutitsky, CEO of the Training Department, shares 6 secrets of an effective salesman, without which training and sales practice in the modern world is impossible: why communication skills are…

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