"Hello, what did you want?", or Who does the buyer choose?
Alexander Ivanov, CEO of the "Stream" project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to…

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"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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Voice shopping: what businesses need to know to be on trend
Business strives to increase profits, including through the introduction and use of modern technologies. In this sense, sales using voice assistants are a new trend. Mihriniso Nigmatullina, an expert in…

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serious

Correct sales plan: how to create a year, quarter, month

“How to create the right sales plan: for the year, quarter, month?”this is a multi-faceted issue. Why? Because it is important not only to create the right sales plan, but also to fulfill it. Alexander Cherny, author of courses on strategic business development, business practitioner, offers his own approach to forming the correct sales plan and shares examples from his own professional experience Continue reading

How to use the promotion mix if your business is related to distribution
Yuriy Pavlyuk, speaker and consultant on integrated Internet marketing, shares his experience of promoting a distribution company in social networks and using targeted advertising; explains the advantages of the promotion…

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"Wolf of wall Street" and "boiler Room" do not give the right to consider themselves cool sellers, or Why the sales technology does not work
Alexey Krutitsky, CEO of the Training Department, talks about the importance of implementing sales technology in the company's daily business processes, describes the technique of its implementation and compares two…

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Weak sales person: "treat", "teach" or "wet"?
Alexey Krutitsky, CEO of the Training Department, talks about what to do if you find a "weak" employee in your sales Department: how to determine their pain points, whether to…

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Business trends, or how to get the most out of innovation for your business
Alexander Vysotsky, founder of Visotsky Consulting, identifies four main trends in high technologies that will forever change and are already changing the approach to business organization and promotion: features of…

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