How to optimize a company
An easy way to increase sales
Today, traditional channels of communication with potential customers are not enough. Calls are often lost and disrupted. In this sense, it is important to keep the lead in view. Igor…

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How companies don't miss a single call from customers
Lilia Aleeva, marketing Director of ICL Services, talks about how to build an effective system for receiving incoming calls in the company: who should do this, what algorithms and how…

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"How to cheer up the sales Department": 6 working tools
Irina Narchemashvili, financial Director of ATManagement Group, talks about 6 methods to "cheer up" — motivate-the sales Department: which method of calculating salaries to choose, what spirit should reign in…

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publications

How to optimize a company’s website for targeted requests and a specific audience of potential customers

Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company’s website so that incoming traffic is as relevant and targeted as possible: how to build a semantic core, how to use keywords and popular queries, and how to segment the target audience correctly
Before you increase traffic to your site, you need to decide what kind of traffic is needed. If the site is engaged in sales, then first of all you need visitors who will make a purchase. If the site is informational, it is important that visitors stay longer on the site and study more materials. Continue reading →

Posted in problems, professionals, provided, publications, qualities

Pygmalion himself, or how to become the reason for his own promotion

Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently increase your own status as a professional by changing or adjusting your image, and explains the role that the appearance of a modern professional plays in the process of growing up the career ladder and establishing working relationships
I like being groomed. When the hair is clean, shiny and neatly trimmed. When the skin is slightly moisturized. And even when the suit fits well, and the shoes have no noses. Continue reading →

Posted in departments, expensive, publications, qualities, themselves
How does the tax service know that you rent an apartment and do not pay taxes
Real estate expert Oleg Tsarev talks about how government agencies receive information about renting out housing and non-payment of mandatory income taxes It's no secret that 70 % of apartments…

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How to work with complex listeners at a speech?
Alexey Milovanov, business coach, owner of the public sales Agency Public Sale, explains in detail how the speaker behaves at performances with different types of" anti-heroes "from the audience, which…

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How do I check the supplier?
Roman Shishkin, assistant to the President of ICA "Filippov and partners", talks about how to distinguish between responsible and law-abiding contractor from unfair: whether it is necessary to request documents…

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Comparison of direct and reverse deductibles: what is more profitable?
Eugene Dobrinin compares two types of franchises — direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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