"Love for your business", or 6 secrets of a successful seller
Alexey Krutitsky, CEO of the Training Department, shares 6 secrets of an effective salesman, without which training and sales practice in the modern world is impossible: why communication skills are…

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"Self-employed come out of the shadows!": transfers from card to card as a way of avoiding taxes come to an end?
From x/f " Night watch» Recently, state Duma deputies approved the introduction of a special tax regime for self-employed citizens in Russia. The widespread practice in Russia of entrepreneurs (self-employed…

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Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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professionals

How to develop a turnkey sales system: modeling the main business process

How to develop a turnkey sales system in the foreseeable future? Where to start, what to start from? What is the first step and what are the next steps to take, and what should be the final result? Alexander Cherny, author of courses on strategic business development, business practices, in a series of articles gives a step-by-step algorithm for developing a turnkey sales System on a specific example-12 steps of the author’s methodology
In the first article of this series of articles, “developing a turnkey sales system”: where to start?”was formulated in Steps 1 and 2 was given the main example of a developed sales System (hereinafter — SP), as well as sales Cycle and sales Funnel, according to the basic example. Continue reading

How to optimize a company’s website for targeted requests and a specific audience of potential customers

Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company’s website so that incoming traffic is as relevant and targeted as possible: how to build a semantic core, how to use keywords and popular queries, and how to segment the target audience correctly
Before you increase traffic to your site, you need to decide what kind of traffic is needed. If the site is engaged in sales, then first of all you need visitors who will make a purchase. If the site is informational, it is important that visitors stay longer on the site and study more materials. Continue reading

ToDo and Not ToDo: how to make phone calls with important clients

Iosif Panasyuk, an independent expert in sales, sales management and marketing, shares his personal experience of making deals and sales over the phone: how to prepare for a phone conversation, what aspects are important to pay attention to first and what should not be done during negotiations
When I was just starting my career in B2B sales, it happened that for a while it was not possible to go to customers. And in Russia, online meetings were not yet practiced. So I took the phone and presented our product. Just like that, very simple. At such telephone meetings, I always offered a potential customer to buy our product. Continue reading

The main difference between building a sales system and building a sales Department
Alexander Cherny, author of courses on strategic business development, a business practitioner, talks about how building a sales system differs from building a sales Department. What is the key difference…

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"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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How to develop a turnkey sales System: the main idea and scheme of the joint venture
How to develop a turnkey sales system in the foreseeable future? How to start building a sales System? What to start from? What is primary? What is the first step…

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"Give Mark money!", or how Facebook's advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of "uniting families and friends", it was "creating a global social infrastructure". This is how the ideological transformation of…

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