Pygmalion himself, or how to become the reason for his own promotion
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently increase your own status as a professional by changing or adjusting your image, and…

Continue reading →

An effective tool for converting a "random passer-by" into a buyer
Impulsive purchases are a very common myth. In fact, most purchases (especially when it comes to expensive products) are made by customers consciously. Most people approach the decision to buy…

Continue reading →

"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

Continue reading →

possible risks

“How to cheer up the sales Department”: 6 working tools

Irina Narchemashvili, financial Director of ATManagement Group, talks about 6 methods to “cheer up” — motivate-the sales Department: which method of calculating salaries to choose, what spirit should reign in the Department, whether to train employees and how to increase control over the workflow
15 years ago, it was easy to find companies that had no sales Department at all. That is, customers simply came to the company to purchase a particular service or product. Now this state of Affairs is unacceptable for most businessmen. Continue reading

“Love for your business”, or 6 secrets of a successful seller

Alexey Krutitsky, CEO of the Training Department, shares 6 secrets of an effective salesman, without which training and sales practice in the modern world is impossible: why communication skills are a prerequisite for a good salesman; why a sales Manager needs love and whether it is worth spending time on constant development of the ability to sell
Buying is cheaper than selling
German proverb

A person who can’t smile should not engage in trading Continue reading

Comparison of direct and reverse deductibles: what is more profitable?

Eugene Dobrinin compares two types of franchises — direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work with today
In recent years, reverse franchising has become increasingly popular. Many companies offer it as a way of cooperation, since this model allows you to trade on large-scale territories at minimal cost while maintaining the growth and reputation of the brand. As a result, the reverse franchise is beneficial for both the parent organization and those who work with it. Continue reading

We played "talking dummies" — and that's enough, or Let's say the scripts " no»
Alexey Krutitsky, CEO of the Training Department, talks about the modern use of sales scripts in companies: what they do more-good or harm, how employees and the workflow as a…

...

"Love for your business", or 6 secrets of a successful seller
Alexey Krutitsky, CEO of the Training Department, shares 6 secrets of an effective salesman, without which training and sales practice in the modern world is impossible: why communication skills are…

...

How to work with complex listeners at a speech?
Alexey Milovanov, business coach, owner of the public sales Agency Public Sale, explains in detail how the speaker behaves at performances with different types of" anti-heroes "from the audience, which…

...

Simulation of interest in sales: how to remove distrust and involve the buyer in the process
Iosif Panasyuk, an independent expert in sales, sales management and marketing, examines the enterprise sales strategy in detail and explains how to understand that the listener really liked your offer…

...