Voice shopping: what businesses need to know to be on trend
Business strives to increase profits, including through the introduction and use of modern technologies. In this sense, sales using voice assistants are a new trend. Mihriniso Nigmatullina, an expert in…

Continue reading →

Customers call but don't buy: what to do?
Often, in the pursuit of compliance with strict corporate standards, we switch to the language of formal and formulaic expressions. This is correct from the point of view of corporate…

Continue reading →

"No one needs snowmobiles in the summer", or how to sell them in " off-season»
A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey…

Continue reading →

personalized

Control purchases in the retail network: what is the procedure and what will be checked

Today, the retail sector is under special attention of the state. Recently, the number of inspectors in this segment included Rospotrebnadzor, but such checks are carried out not only by state agencies, but also by the business itself. We will tell you in the article whether you can prepare for a test purchase and the arrival of a “secret buyer” and how to protect yourself from potential fines
The state declares the priority of small business development. At the same time, the number of monitoring services is not only not reduced, but on the contrary, it is growing. Continue reading

“How to cheer up the sales Department”: 6 working tools

Irina Narchemashvili, financial Director of ATManagement Group, talks about 6 methods to “cheer up” — motivate-the sales Department: which method of calculating salaries to choose, what spirit should reign in the Department, whether to train employees and how to increase control over the workflow
15 years ago, it was easy to find companies that had no sales Department at all. That is, customers simply came to the company to purchase a particular service or product. Now this state of Affairs is unacceptable for most businessmen. Continue reading

“Love for your business”, or 6 secrets of a successful seller

Alexey Krutitsky, CEO of the Training Department, shares 6 secrets of an effective salesman, without which training and sales practice in the modern world is impossible: why communication skills are a prerequisite for a good salesman; why a sales Manager needs love and whether it is worth spending time on constant development of the ability to sell
Buying is cheaper than selling
German proverb

A person who can’t smile should not engage in trading Continue reading

"How to cheer up the sales Department": 6 working tools
Irina Narchemashvili, financial Director of ATManagement Group, talks about 6 methods to "cheer up" — motivate-the sales Department: which method of calculating salaries to choose, what spirit should reign in…

...

How to optimize a company's website for targeted requests and a specific audience of potential customers
Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company's website so that incoming traffic is as relevant and targeted as possible: how to build…

...

"No one needs snowmobiles in the summer", or how to sell them in " off-season»
A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey…

...

"Give Mark money!", or how Facebook's advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of "uniting families and friends", it was "creating a global social infrastructure". This is how the ideological transformation of…

...