"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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Divide and conquer: 4 tips for working with clients in the service business
Maria Zubareva, head of Ingate's customer service Department, shares her professional experience and gives advice on how to improve the process of interacting with clients in the service delivery sector:…

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How to develop a turnkey sales System: the main idea and scheme of the joint venture
How to develop a turnkey sales system in the foreseeable future? How to start building a sales System? What to start from? What is primary? What is the first step…

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An effective tool for converting a “random passer-by” into a buyer

Impulsive purchases are a very common myth. In fact, most purchases (especially when it comes to expensive products) are made by customers consciously. Most people approach the decision to buy consciously. Alexey Milovanov, business coach, owner of the public sales Agency “Public Sale”, talks about the levels of awareness of customers and gives advice on attracting customers
I am skeptical of statements about spontaneous purchases. I will explain why: usually before buying a person for a long time thinks about a possible purchase. This can last a week, a month, or a year. But, in any case, sooner or later, the purchase will be made. For example, there will be ideal conditions-a promotion or other occasion. Continue reading

10 signs of a sloth speaker: how to understand that someone did not prepare for the speech

Anna Zagumennaya, event Director of the PR Partner Agency, shares 10 signs of poor preparation of a public speaker for a speech-from reading material on a piece of paper to poor knowledge of the audience — and explains how such mistakes can be avoided so as not to lose the trust and location of listeners
How often do you attend business events, but after listening to the reports you can’t remember what the speaker said? Or, during the speaker’s speech, you find yourself thinking that you spent half the time on the phone? Continue reading

An easy way to increase sales
Today, traditional channels of communication with potential customers are not enough. Calls are often lost and disrupted. In this sense, it is important to keep the lead in view. Igor…

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Pygmalion himself, or how to become the reason for his own promotion
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently increase your own status as a professional by changing or adjusting your image, and…

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"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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We played "talking dummies" — and that's enough, or Let's say the scripts " no»
Alexey Krutitsky, CEO of the Training Department, talks about the modern use of sales scripts in companies: what they do more-good or harm, how employees and the workflow as a…

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