Divide and conquer: 4 tips for working with clients in the service business
Maria Zubareva, head of Ingate's customer service Department, shares her professional experience and gives advice on how to improve the process of interacting with clients in the service delivery sector:…

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"Hello, what did you want?", or Who does the buyer choose?
Alexander Ivanov, CEO of the "Stream" project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to…

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An easy way to increase sales
Today, traditional channels of communication with potential customers are not enough. Calls are often lost and disrupted. In this sense, it is important to keep the lead in view. Igor…

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Why the customer leaves for competitors and how to minimize product returns — experience of TITANOF

Alexey Shanaev, founder of TITANOF, shares his personal professional experience in building a sales system: why it is important to know the needs of your target audience, how to understand the” pain ” of customers and close them effectively, how to motivate the team and present the product correctly
Due to the specificity of the main product, we do not sell it to the customer on a regular basis. Once bought — you use it all your life. I did not like it — you can return the money. This option is undesirable and affects the image. In order for the customer not to leave at the selection stage and try to return the money after it, it is not enough to simply sell a quality product. Continue reading

10 things every new salesperson needs to know

Everything is for sale. The whole business world is based on sales in one way or another. But are the proposed algorithms and sales techniques equally applicable and working in all areas? This question is answered by Inna Vorobyova, an expert at AcademConsult
The main rule of customer communication that I learned and used in their work: “We do not sell, we share useful information, the expertise and knowledge that we have in mind that we gathered for years, are not on the world wide web sites”. Continue reading

How companies don’t miss a single call from customers

Lilia Aleeva, marketing Director of ICL Services, talks about how to build an effective system for receiving incoming calls in the company: who should do this, what algorithms and how not to miss a single incoming message
Any request from a client, whether already engaged or potential, is very important for the company. The loss of such a call can lead to either a loss of potential revenue, or a negative impact on the company’s image as a company that is unable to work with one of the key channels of communication with customers.

Even today, some companies are often inattentive to this point of contact. Continue reading

Digitalization or death: how Russian retailers fit into the new realities of trade
Venera shaidullina talks about trends in the digitalization of e-Commerce and offline Commerce, gives 5 of the most promising technologies that will have a strong impact on e-commerce in the…

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"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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Business trends, or how to get the most out of innovation for your business
Alexander Vysotsky, founder of Visotsky Consulting, identifies four main trends in high technologies that will forever change and are already changing the approach to business organization and promotion: features of…

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