Lilia Aleeva, marketing Director of ICL Services, talks about how to build an effective system for receiving incoming calls in the company: who should do this, what algorithms and how not to miss a single incoming message
Any request from a client, whether already engaged or potential, is very important for the company. The loss of such a call can lead to either a loss of potential revenue, or a negative impact on the company’s image as a company that is unable to work with one of the key channels of communication with customers.
Even today, some companies are often inattentive to this point of contact. Continue reading
Yuriy Pavlyuk, speaker and consultant on integrated Internet marketing, shares his experience of promoting a distribution company in social networks and using targeted advertising; explains the advantages of the promotion mix strategy
One of my main marketing activities is related to a distribution company. The peculiarity (read: complexity) of this business is not only that there is a lot of competition (especially for top vendors). Often, all distributors have almost the same prices, this is closely monitored (both “from above” and each other) and rigidly suppressed attempts to dump. Continue reading