Pygmalion himself, or how to become the reason for his own promotion
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently increase your own status as a professional by changing or adjusting your image, and…

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How to work with complex listeners at a speech?
Alexey Milovanov, business coach, owner of the public sales Agency Public Sale, explains in detail how the speaker behaves at performances with different types of" anti-heroes "from the audience, which…

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"Give Mark money!", or how Facebook's advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of "uniting families and friends", it was "creating a global social infrastructure". This is how the ideological transformation of…

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management

Why the customer leaves for competitors and how to minimize product returns — experience of TITANOF

Alexey Shanaev, founder of TITANOF, shares his personal professional experience in building a sales system: why it is important to know the needs of your target audience, how to understand the” pain ” of customers and close them effectively, how to motivate the team and present the product correctly
Due to the specificity of the main product, we do not sell it to the customer on a regular basis. Once bought — you use it all your life. I did not like it — you can return the money. This option is undesirable and affects the image. In order for the customer not to leave at the selection stage and try to return the money after it, it is not enough to simply sell a quality product. Continue reading

How companies don’t miss a single call from customers

Lilia Aleeva, marketing Director of ICL Services, talks about how to build an effective system for receiving incoming calls in the company: who should do this, what algorithms and how not to miss a single incoming message
Any request from a client, whether already engaged or potential, is very important for the company. The loss of such a call can lead to either a loss of potential revenue, or a negative impact on the company’s image as a company that is unable to work with one of the key channels of communication with customers.

Even today, some companies are often inattentive to this point of contact. Continue reading

5 secrets of a” selling ” resume from the best sellers

Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of the candidate’s “success” and correct self-presentation to the speed of response
Judging by the results of 2018 and statistics from one of the leading job portals, 5-7 employees in active job search apply for one job in Russia. When publishing a job, the employer receives dozens of responses: on average, up to 95 responses per open position. In this situation, when choosing which of the applicants to meet in person at the interview, companies focus on the credibility of the resume. Continue reading

How to make money on HYIP: 5 " not»
Onegroup experts, co-authored by Anton Melnikov, Ilya Gromov and Ivan Sidenko, share examples from their professional experience in promoting companies using HYIP marketing tools, and talk about the 5 main…

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The main difference between building a sales system and building a sales Department
Alexander Cherny, author of courses on strategic business development, a business practitioner, talks about how building a sales system differs from building a sales Department. What is the key difference…

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"Blushing for you": "embarrassing" questions to the sales Manager
Dmitry Baturov, the account Manager of the company "Reputation.Moscow "answers the most common questions of novice sales managers: what background should you come to the profession with, what is more…

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How to optimize a company's website for targeted requests and a specific audience of potential customers
Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company's website so that incoming traffic is as relevant and targeted as possible: how to build…

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