"Pulled ashore and stunned with a stick", or how to sign a contract on their own terms
Denis Sidenko, business consultant, trainer, talks about the art of negotiations, tactics, rules and techniques that will help the seller not to give up under the pressure of the buyer;…

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"Love for your business", or 6 secrets of a successful seller
Alexey Krutitsky, CEO of the Training Department, shares 6 secrets of an effective salesman, without which training and sales practice in the modern world is impossible: why communication skills are…

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How to optimize a company's website for targeted requests and a specific audience of potential customers
Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company's website so that incoming traffic is as relevant and targeted as possible: how to build…

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losses

An effective tool for converting a “random passer-by” into a buyer

Impulsive purchases are a very common myth. In fact, most purchases (especially when it comes to expensive products) are made by customers consciously. Most people approach the decision to buy consciously. Alexey Milovanov, business coach, owner of the public sales Agency “Public Sale”, talks about the levels of awareness of customers and gives advice on attracting customers
I am skeptical of statements about spontaneous purchases. I will explain why: usually before buying a person for a long time thinks about a possible purchase. This can last a week, a month, or a year. But, in any case, sooner or later, the purchase will be made. For example, there will be ideal conditions-a promotion or other occasion. Continue reading

10 things every new salesperson needs to know

Everything is for sale. The whole business world is based on sales in one way or another. But are the proposed algorithms and sales techniques equally applicable and working in all areas? This question is answered by Inna Vorobyova, an expert at AcademConsult
The main rule of customer communication that I learned and used in their work: “We do not sell, we share useful information, the expertise and knowledge that we have in mind that we gathered for years, are not on the world wide web sites”. Continue reading

How companies don’t miss a single call from customers

Lilia Aleeva, marketing Director of ICL Services, talks about how to build an effective system for receiving incoming calls in the company: who should do this, what algorithms and how not to miss a single incoming message
Any request from a client, whether already engaged or potential, is very important for the company. The loss of such a call can lead to either a loss of potential revenue, or a negative impact on the company’s image as a company that is unable to work with one of the key channels of communication with customers.

Even today, some companies are often inattentive to this point of contact. Continue reading

How to successfully participate in tenders: 5 rules for entrepreneurs
Artur Kurbanov talks about five rules for entrepreneurs who want to participate in the tender procurement system: from the recommendation to carefully study the customer's documents and technical specifications to…

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Pygmalion himself, or how to become the reason for his own promotion
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently increase your own status as a professional by changing or adjusting your image, and…

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How do I check the supplier?
Roman Shishkin, assistant to the President of ICA "Filippov and partners", talks about how to distinguish between responsible and law-abiding contractor from unfair: whether it is necessary to request documents…

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How to optimize a company's website for targeted requests and a specific audience of potential customers
Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company's website so that incoming traffic is as relevant and targeted as possible: how to build…

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