Weak sales person: "treat", "teach" or "wet"?
Alexey Krutitsky, CEO of the Training Department, talks about what to do if you find a "weak" employee in your sales Department: how to determine their pain points, whether to…

Continue reading →

The lost secret of great sales, or the Only thing a successful company doesn't do
Andrey Gusakov, Director of strategic development and marketing Dataforum LLC, talks about the importance of first contact with the main face of the company, in particular business writing: how to…

Continue reading →

"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

Continue reading →

knowledge

An effective tool for converting a “random passer-by” into a buyer

Impulsive purchases are a very common myth. In fact, most purchases (especially when it comes to expensive products) are made by customers consciously. Most people approach the decision to buy consciously. Alexey Milovanov, business coach, owner of the public sales Agency “Public Sale”, talks about the levels of awareness of customers and gives advice on attracting customers
I am skeptical of statements about spontaneous purchases. I will explain why: usually before buying a person for a long time thinks about a possible purchase. This can last a week, a month, or a year. But, in any case, sooner or later, the purchase will be made. For example, there will be ideal conditions-a promotion or other occasion. Continue reading

How do I check the supplier?

Roman Shishkin, assistant to the President of ICA “Filippov and partners”, talks about how to distinguish between responsible and law-abiding contractor from unfair: whether it is necessary to request documents certifying the official status of the company and whether to verify the business transactions
Due diligence in selecting a counterparty is Central to assessing the company’s tax risks. For a long time, the Central document that defined for many years the vector of the practice of conducting tax audits and evaluating arguments claimed by courts in tax disputes was The resolution of the Plenum of the Supreme Arbitration Court of the Russian Federation of October 12, 2006 N 53 “on the assessment by arbitration courts of the validity of the taxpayer’s tax benefit”. Continue reading

How companies don’t miss a single call from customers

Lilia Aleeva, marketing Director of ICL Services, talks about how to build an effective system for receiving incoming calls in the company: who should do this, what algorithms and how not to miss a single incoming message
Any request from a client, whether already engaged or potential, is very important for the company. The loss of such a call can lead to either a loss of potential revenue, or a negative impact on the company’s image as a company that is unable to work with one of the key channels of communication with customers.

Even today, some companies are often inattentive to this point of contact. Continue reading

5 secrets of a" selling " resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of the candidate's "success" and correct self-presentation to the speed of…

...

"No one needs snowmobiles in the summer", or how to sell them in " off-season»
A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey…

...

Control purchases in the retail network: what is the procedure and what will be checked
Today, the retail sector is under special attention of the state. Recently, the number of inspectors in this segment included Rospotrebnadzor, but such checks are carried out not only by…

...

"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

...