Is it possible to "extinguish the fire of business" with trainings?
Denis Sidenko talks about situations when employees and business leaders will really benefit from attending a variety of trainings-from time management training to team building skills — and in which…

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The lost secret of great sales, or the Only thing a successful company doesn't do
Andrey Gusakov, Director of strategic development and marketing Dataforum LLC, talks about the importance of first contact with the main face of the company, in particular business writing: how to…

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"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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irritate

“Hello, what did you want?”, or Who does the buyer choose?

Alexander Ivanov, CEO of the “Stream” project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to make the site open, convenient and understandable, what is the value of qualified call center employees and whether it is worth making bonuses and giving gifts to regular customers
Potok is a business service that specializes in creating a website and automatically attracting customers for small businesses. We have a certain number of types of business in the service, in which entrepreneurs can create their own landing page and drive traffic to it. Continue reading

How do I check the supplier?

Roman Shishkin, assistant to the President of ICA “Filippov and partners”, talks about how to distinguish between responsible and law-abiding contractor from unfair: whether it is necessary to request documents certifying the official status of the company and whether to verify the business transactions
Due diligence in selecting a counterparty is Central to assessing the company’s tax risks. For a long time, the Central document that defined for many years the vector of the practice of conducting tax audits and evaluating arguments claimed by courts in tax disputes was The resolution of the Plenum of the Supreme Arbitration Court of the Russian Federation of October 12, 2006 N 53 “on the assessment by arbitration courts of the validity of the taxpayer’s tax benefit”. Continue reading

Customers call but don’t buy: what to do?

Often, in the pursuit of compliance with strict corporate standards, we switch to the language of formal and formulaic expressions. This is correct from the point of view of corporate culture, but does it make communication with clients more effective? Vladimir Yakuba, sales, leadership and HR coach, identifies three main blocks of errors that make communication difficult and do not contribute to increasing sales
Do you have situations when customers call, but for some reason do not buy? Like the product is good, and the prices are adequate, but still “Think”? Continue reading

"Blushing for you": "embarrassing" questions to the sales Manager
Dmitry Baturov, the account Manager of the company "Reputation.Moscow "answers the most common questions of novice sales managers: what background should you come to the profession with, what is more…

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"No one needs snowmobiles in the summer", or how to sell them in " off-season»
A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey…

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Customers call but don't buy: what to do?
Often, in the pursuit of compliance with strict corporate standards, we switch to the language of formal and formulaic expressions. This is correct from the point of view of corporate…

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How does the tax service know that you rent an apartment and do not pay taxes
Real estate expert Oleg Tsarev talks about how government agencies receive information about renting out housing and non-payment of mandatory income taxes It's no secret that 70 % of apartments…

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