"Hello, what did you want?", or Who does the buyer choose?
Alexander Ivanov, CEO of the "Stream" project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to…

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"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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"Blushing for you": "embarrassing" questions to the sales Manager
Dmitry Baturov, the account Manager of the company "Reputation.Moscow "answers the most common questions of novice sales managers: what background should you come to the profession with, what is more…

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entrance

How can an entrepreneur choose a tender to participate in

Ivan Gromko, managing partner of Redday production, talks about the options for tenders, stages and procedures for their implementation, and explains what features of the procedure it is important to pay attention to
At the moment there are two options for conducting tenders:
Officially, through tender sites. In this case, all the steps involved in the process — both from the customer and the contractor are governed by the legislation of the Russian Federation.
Contests held by private organizations.They are formally called tenders, but they follow their own rules and should not be regulated by anyone. In this case, the organizers simply announce the rules, independently invite a certain number of participants, usually only 5-6 companies, and conduct a so-called tender between them, as a result of which they choose the best offer.
You can participate in both. Continue reading

We played "talking dummies" — and that's enough, or Let's say the scripts " no»
Alexey Krutitsky, CEO of the Training Department, talks about the modern use of sales scripts in companies: what they do more-good or harm, how employees and the workflow as a…

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The main difference between building a sales system and building a sales Department
Alexander Cherny, author of courses on strategic business development, a business practitioner, talks about how building a sales system differs from building a sales Department. What is the key difference…

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Voice shopping: what businesses need to know to be on trend
Business strives to increase profits, including through the introduction and use of modern technologies. In this sense, sales using voice assistants are a new trend. Mihriniso Nigmatullina, an expert in…

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Pygmalion himself, or how to become the reason for his own promotion
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently increase your own status as a professional by changing or adjusting your image, and…

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