How companies don't miss a single call from customers
Lilia Aleeva, marketing Director of ICL Services, talks about how to build an effective system for receiving incoming calls in the company: who should do this, what algorithms and how…

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Comparison of direct and reverse deductibles: what is more profitable?
Eugene Dobrinin compares two types of franchises — direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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How to use the promotion mix if your business is related to distribution
Yuriy Pavlyuk, speaker and consultant on integrated Internet marketing, shares his experience of promoting a distribution company in social networks and using targeted advertising; explains the advantages of the promotion…

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development

How to work with complex listeners at a speech?

Alexey Milovanov, business coach, owner of the public sales Agency Public Sale, explains in detail how the speaker behaves at performances with different types of” anti-heroes “from the audience, which have a destructive effect on your image as an expert and how to emerge victorious from difficult situations with such” screamers»
At any speech, there will be a listener who will interfere with the speaker’s work. A kind of” scoundrel ” who will talk loudly on the phone, interrupt the speaker and ask him questions right in the middle of his speech. Or, which is not excluded — he will demonstrate his disagreement with the speaker’s thoughts. Continue reading

The main difference between building a sales system and building a sales Department

Alexander Cherny, author of courses on strategic business development, a business practitioner, talks about how building a sales system differs from building a sales Department. What is the key difference and what is the basis of the sales system and is its main element
“The beginning and the end. Who wrongly buttoned the first button, will not be buttoned properly.” Johann Wolfgang Von Goethe Continue reading

Robots or real people? How will customer service change in the next decade

Elena Stolyarskaya, business coach, client service expert, talks about the main trends in the development of client service in the near future and lists 7 key changes that will affect the sphere of online and offline sales
Our life, the world around us, is changing at an unthinkable rate. Over the past 10 years, humanity has made a quantum leap in the development of technology. What once seemed a utopia is now a reality. Smartphones, social networks, Wi-Fi. We call a taxi in a couple of clicks on the phone, choose accommodation in another city, order food at home, communicate with friends from anywhere in the world. Everything is moving in a spiral of continuous development. Technologies, geopolitics, economic conditions, and business formats are changing. Continue reading

"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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Customers call but don't buy: what to do?
Often, in the pursuit of compliance with strict corporate standards, we switch to the language of formal and formulaic expressions. This is correct from the point of view of corporate…

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Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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