"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

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Divide and conquer: 4 tips for working with clients in the service business
Maria Zubareva, head of Ingate's customer service Department, shares her professional experience and gives advice on how to improve the process of interacting with clients in the service delivery sector:…

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"No one needs snowmobiles in the summer", or how to sell them in " off-season»
A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey…

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customers

How to work with complex listeners at a speech?

Alexey Milovanov, business coach, owner of the public sales Agency Public Sale, explains in detail how the speaker behaves at performances with different types of” anti-heroes “from the audience, which have a destructive effect on your image as an expert and how to emerge victorious from difficult situations with such” screamers»
At any speech, there will be a listener who will interfere with the speaker’s work. A kind of” scoundrel ” who will talk loudly on the phone, interrupt the speaker and ask him questions right in the middle of his speech. Or, which is not excluded — he will demonstrate his disagreement with the speaker’s thoughts. Continue reading

“Hello, what did you want?”, or Who does the buyer choose?

Alexander Ivanov, CEO of the “Stream” project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to make the site open, convenient and understandable, what is the value of qualified call center employees and whether it is worth making bonuses and giving gifts to regular customers
Potok is a business service that specializes in creating a website and automatically attracting customers for small businesses. We have a certain number of types of business in the service, in which entrepreneurs can create their own landing page and drive traffic to it. Continue reading

How to develop a turnkey sales System: the main idea and scheme of the joint venture

How to develop a turnkey sales system in the foreseeable future? How to start building a sales System? What to start from? What is primary? What is the first step and what are the next steps? What should be the final result? Why is a sales System built in a certain way the strongest competitive advantage and provides significant sales growth? Alexander Cherny, author of courses on strategic business development and business practices, answers these and many other questions
In this series of articles, I propose a step-by-step algorithm for developing a turnkey sales System using a specific example-12 steps of the author’s methodology. Continue reading

How to develop a turnkey sales System: the main idea and scheme of the joint venture
How to develop a turnkey sales system in the foreseeable future? How to start building a sales System? What to start from? What is primary? What is the first step…

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An effective tool for converting a "random passer-by" into a buyer
Impulsive purchases are a very common myth. In fact, most purchases (especially when it comes to expensive products) are made by customers consciously. Most people approach the decision to buy…

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Why the customer leaves for competitors and how to minimize product returns — experience of TITANOF
Alexey Shanaev, founder of TITANOF, shares his personal professional experience in building a sales system: why it is important to know the needs of your target audience, how to understand…

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How does the tax service know that you rent an apartment and do not pay taxes
Real estate expert Oleg Tsarev talks about how government agencies receive information about renting out housing and non-payment of mandatory income taxes It's no secret that 70 % of apartments…

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