How to optimize a company's website for targeted requests and a specific audience of potential customers
Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company's website so that incoming traffic is as relevant and targeted as possible: how to build…

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Business trends, or how to get the most out of innovation for your business
Alexander Vysotsky, founder of Visotsky Consulting, identifies four main trends in high technologies that will forever change and are already changing the approach to business organization and promotion: features of…

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"Love for your business", or 6 secrets of a successful seller
Alexey Krutitsky, CEO of the Training Department, shares 6 secrets of an effective salesman, without which training and sales practice in the modern world is impossible: why communication skills are…

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customer

“Self-employed come out of the shadows!”: transfers from card to card as a way of avoiding taxes come to an end?

From x/f ” Night watch»
Recently, state Duma deputies approved the introduction of a special tax regime for self-employed citizens in Russia. The widespread practice in Russia of entrepreneurs (self-employed and individual entrepreneurs) using transfers from card to card as a way to avoid taxes is coming to an end? His opinion is divided, the General Director of the company “Check-online” Constantine Shitikov
Starting in mid-summer, a multi-million-dollar army of Tutors, housekeepers, nannies, auto workers, and other “freelancers” working “privately” began to actively transfer their clientele from payment “from card to card” to cash. Continue reading

Digitalization or death: how Russian retailers fit into the new realities of trade

Venera shaidullina talks about trends in the digitalization of e-Commerce and offline Commerce, gives 5 of the most promising technologies that will have a strong impact on e-commerce in the near future, and gives advice to Russian entrepreneurs on how to get competitive advantages in the new environment
New digital technologies in e-Commerce

Global retail sales in e-commerce in 2018 amounted to approximately $ 2.5 trillion, according to forecasts for 2021, their volume will grow to $ 4.5 trillion. Continue reading

"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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How to develop a turnkey sales system: modeling the main business process
How to develop a turnkey sales system in the foreseeable future? Where to start, what to start from? What is the first step and what are the next steps to…

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How to use the promotion mix if your business is related to distribution
Yuriy Pavlyuk, speaker and consultant on integrated Internet marketing, shares his experience of promoting a distribution company in social networks and using targeted advertising; explains the advantages of the promotion…

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"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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