Is it possible to "extinguish the fire of business" with trainings?
Denis Sidenko talks about situations when employees and business leaders will really benefit from attending a variety of trainings-from time management training to team building skills — and in which…

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Weak sales person: "treat", "teach" or "wet"?
Alexey Krutitsky, CEO of the Training Department, talks about what to do if you find a "weak" employee in your sales Department: how to determine their pain points, whether to…

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"How to cheer up the sales Department": 6 working tools
Irina Narchemashvili, financial Director of ATManagement Group, talks about 6 methods to "cheer up" — motivate-the sales Department: which method of calculating salaries to choose, what spirit should reign in…

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creating

“Hello, what did you want?”, or Who does the buyer choose?

Alexander Ivanov, CEO of the “Stream” project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to make the site open, convenient and understandable, what is the value of qualified call center employees and whether it is worth making bonuses and giving gifts to regular customers
Potok is a business service that specializes in creating a website and automatically attracting customers for small businesses. We have a certain number of types of business in the service, in which entrepreneurs can create their own landing page and drive traffic to it. Continue reading

How to develop a turnkey sales System: the main idea and scheme of the joint venture

How to develop a turnkey sales system in the foreseeable future? How to start building a sales System? What to start from? What is primary? What is the first step and what are the next steps? What should be the final result? Why is a sales System built in a certain way the strongest competitive advantage and provides significant sales growth? Alexander Cherny, author of courses on strategic business development and business practices, answers these and many other questions
In this series of articles, I propose a step-by-step algorithm for developing a turnkey sales System using a specific example-12 steps of the author’s methodology. Continue reading

Simulation of interest in sales: how to remove distrust and involve the buyer in the process

Iosif Panasyuk, an independent expert in sales, sales management and marketing, examines the enterprise sales strategy in detail and explains how to understand that the listener really liked your offer and does not feign ostentatious interest; how to respond to the formal reaction of potential buyers
Recently, at work, I watched a series of programs “Idea for a million” (a joint project of NTV and VEB), where worthwhile ideas were presented and, to put it mildly, not very much. Continue reading

"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

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How to develop a turnkey sales System: the main idea and scheme of the joint venture
How to develop a turnkey sales system in the foreseeable future? How to start building a sales System? What to start from? What is primary? What is the first step…

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How to use the promotion mix if your business is related to distribution
Yuriy Pavlyuk, speaker and consultant on integrated Internet marketing, shares his experience of promoting a distribution company in social networks and using targeted advertising; explains the advantages of the promotion…

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"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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