Digitalization or death: how Russian retailers fit into the new realities of trade
Venera shaidullina talks about trends in the digitalization of e-Commerce and offline Commerce, gives 5 of the most promising technologies that will have a strong impact on e-commerce in the…

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Control purchases in the retail network: what is the procedure and what will be checked
Today, the retail sector is under special attention of the state. Recently, the number of inspectors in this segment included Rospotrebnadzor, but such checks are carried out not only by…

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5 secrets of a" selling " resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of the candidate's "success" and correct self-presentation to the speed of…

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costs

“No one needs snowmobiles in the summer”, or how to sell them in ” off-season»

A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey Kalinchuk, Director of the St. Petersburg office of SPN Communications, offers options for overcoming the problem of “off-season” and gives useful recommendations for finding non-standard solutions for sales
There is a temptation to evaluate this question as a rhetorical one with a programmed answer: “No, they say, no “off-season”, a talented salesman can sell snow to polar explorers in winter, and sand to Bedouins in the Arabian desert in summer.” Continue reading

“Play rock-paper-scissors with a customer”, or how to increase loyalty using lifestyle marketing techniques

Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo, founder of the international network of Board games “Mosigra”, shares his company’s experience in implementing lifestyle marketing and gives practical advice on how to make a purchase a special event
Marketing research confirms with one voice that once a customer loves a company for something good and valuable, they will return to its services again and again. This is called loyalty. Continue reading

Simulation of interest in sales: how to remove distrust and involve the buyer in the process

Iosif Panasyuk, an independent expert in sales, sales management and marketing, examines the enterprise sales strategy in detail and explains how to understand that the listener really liked your offer and does not feign ostentatious interest; how to respond to the formal reaction of potential buyers
Recently, at work, I watched a series of programs “Idea for a million” (a joint project of NTV and VEB), where worthwhile ideas were presented and, to put it mildly, not very much. Continue reading

How can an entrepreneur choose a tender to participate in
Ivan Gromko, managing partner of Redday production, talks about the options for tenders, stages and procedures for their implementation, and explains what features of the procedure it is important to…

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How to make money on HYIP: 5 " not»
Onegroup experts, co-authored by Anton Melnikov, Ilya Gromov and Ivan Sidenko, share examples from their professional experience in promoting companies using HYIP marketing tools, and talk about the 5 main…

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"Self-employed come out of the shadows!": transfers from card to card as a way of avoiding taxes come to an end?
From x/f " Night watch» Recently, state Duma deputies approved the introduction of a special tax regime for self-employed citizens in Russia. The widespread practice in Russia of entrepreneurs (self-employed…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera shaidullina talks about trends in the digitalization of e-Commerce and offline Commerce, gives 5 of the most promising technologies that will have a strong impact on e-commerce in the…

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