A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey Kalinchuk, Director of the St. Petersburg office of SPN Communications, offers options for overcoming the problem of “off-season” and gives useful recommendations for finding non-standard solutions for sales
There is a temptation to evaluate this question as a rhetorical one with a programmed answer: “No, they say, no “off-season”, a talented salesman can sell snow to polar explorers in winter, and sand to Bedouins in the Arabian desert in summer.” Continue reading
Alexey Krutitsky, CEO of the Training Department, talks about what to do if you find a “weak” employee in your sales Department: how to determine their pain points, whether to train them or just fire them
Remember the eternal triangle: quality, time, price?
Let’s take it one at a time. What does “weak”mean? Not fulfilling sales plans? Not making enough profit? Not lit at work? Few customers return to it for the second and third purchase? Few regular customers? What do we compare it to? Continue reading
Yuriy Pavlyuk, speaker and consultant on integrated Internet marketing, shares his experience of promoting a distribution company in social networks and using targeted advertising; explains the advantages of the promotion mix strategy
One of my main marketing activities is related to a distribution company. The peculiarity (read: complexity) of this business is not only that there is a lot of competition (especially for top vendors). Often, all distributors have almost the same prices, this is closely monitored (both “from above” and each other) and rigidly suppressed attempts to dump. Continue reading