How to work with complex listeners at a speech?
Alexey Milovanov, business coach, owner of the public sales Agency Public Sale, explains in detail how the speaker behaves at performances with different types of" anti-heroes "from the audience, which…

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Voice shopping: what businesses need to know to be on trend
Business strives to increase profits, including through the introduction and use of modern technologies. In this sense, sales using voice assistants are a new trend. Mihriniso Nigmatullina, an expert in…

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Is it possible to "extinguish the fire of business" with trainings?
Denis Sidenko talks about situations when employees and business leaders will really benefit from attending a variety of trainings-from time management training to team building skills — and in which…

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confirmation

“No one needs snowmobiles in the summer”, or how to sell them in ” off-season»

A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey Kalinchuk, Director of the St. Petersburg office of SPN Communications, offers options for overcoming the problem of “off-season” and gives useful recommendations for finding non-standard solutions for sales
There is a temptation to evaluate this question as a rhetorical one with a programmed answer: “No, they say, no “off-season”, a talented salesman can sell snow to polar explorers in winter, and sand to Bedouins in the Arabian desert in summer.” Continue reading

“Play rock-paper-scissors with a customer”, or how to increase loyalty using lifestyle marketing techniques

Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo, founder of the international network of Board games “Mosigra”, shares his company’s experience in implementing lifestyle marketing and gives practical advice on how to make a purchase a special event
Marketing research confirms with one voice that once a customer loves a company for something good and valuable, they will return to its services again and again. This is called loyalty. Continue reading

Simulation of interest in sales: how to remove distrust and involve the buyer in the process

Iosif Panasyuk, an independent expert in sales, sales management and marketing, examines the enterprise sales strategy in detail and explains how to understand that the listener really liked your offer and does not feign ostentatious interest; how to respond to the formal reaction of potential buyers
Recently, at work, I watched a series of programs “Idea for a million” (a joint project of NTV and VEB), where worthwhile ideas were presented and, to put it mildly, not very much. Continue reading

10 things every new salesperson needs to know
Everything is for sale. The whole business world is based on sales in one way or another. But are the proposed algorithms and sales techniques equally applicable and working in…

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Sales plans don't work — what to do?
Irina Narchemashvili, financial Director of ATManagement Group, tells about what to do for the head of the sales Department if his employees do not cope with the implementation of the…

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How can the supplier warn the buyer in advance about possible damage to the product during transportation of large cargo
We disclose in detail the question of which document the supplier can use to warn his client in advance about the potential damage of the purchased product with non-standard dimensions…

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"Wolf of wall Street" and "boiler Room" do not give the right to consider themselves cool sellers, or Why the sales technology does not work
Alexey Krutitsky, CEO of the Training Department, talks about the importance of implementing sales technology in the company's daily business processes, describes the technique of its implementation and compares two…

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