"Hello, what did you want?", or Who does the buyer choose?
Alexander Ivanov, CEO of the "Stream" project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to…

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Why the customer leaves for competitors and how to minimize product returns — experience of TITANOF
Alexey Shanaev, founder of TITANOF, shares his personal professional experience in building a sales system: why it is important to know the needs of your target audience, how to understand…

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Is it possible to "extinguish the fire of business" with trainings?
Denis Sidenko talks about situations when employees and business leaders will really benefit from attending a variety of trainings-from time management training to team building skills — and in which…

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10 signs of a sloth speaker: how to understand that someone did not prepare for the speech

Anna Zagumennaya, event Director of the PR Partner Agency, shares 10 signs of poor preparation of a public speaker for a speech-from reading material on a piece of paper to poor knowledge of the audience — and explains how such mistakes can be avoided so as not to lose the trust and location of listeners
How often do you attend business events, but after listening to the reports you can’t remember what the speaker said? Or, during the speaker’s speech, you find yourself thinking that you spent half the time on the phone? Continue reading

"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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"Pulled ashore and stunned with a stick", or how to sign a contract on their own terms
Denis Sidenko, business consultant, trainer, talks about the art of negotiations, tactics, rules and techniques that will help the seller not to give up under the pressure of the buyer;…

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"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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"Give Mark money!", or how Facebook's advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of "uniting families and friends", it was "creating a global social infrastructure". This is how the ideological transformation of…

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