commercial
Sales plans don’t work — what to do?
Irina Narchemashvili, financial Director of ATManagement Group, tells about what to do for the head of the sales Department if his employees do not cope with the implementation of the set plan: what actions should be taken to change the situation
In order to achieve the goal, you need to understand exactly what actions to take.
In my experience, I often met companies that simply decide what to earn this month you need 10,000,000 rubles, but how to do it — never paint. Continue reading
How to use the promotion mix if your business is related to distribution
Yuriy Pavlyuk, speaker and consultant on integrated Internet marketing, shares his experience of promoting a distribution company in social networks and using targeted advertising; explains the advantages of the promotion mix strategy
One of my main marketing activities is related to a distribution company. The peculiarity (read: complexity) of this business is not only that there is a lot of competition (especially for top vendors). Often, all distributors have almost the same prices, this is closely monitored (both “from above” and each other) and rigidly suppressed attempts to dump. Continue reading
