"Hello, what did you want?", or Who does the buyer choose?
Alexander Ivanov, CEO of the "Stream" project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to…

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10 things every new salesperson needs to know
Everything is for sale. The whole business world is based on sales in one way or another. But are the proposed algorithms and sales techniques equally applicable and working in…

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"Give Mark money!", or how Facebook's advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of "uniting families and friends", it was "creating a global social infrastructure". This is how the ideological transformation of…

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awareness

“How we sell guitars on YouTube”: the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments

Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network
How we sell guitars on YouTube

In 2010, we created the Skifmusic YouTube channel. The idea came up spontaneously: I noticed that there was no good guitar channel in Russian and suggested that my friend, the famous musician Sergey Tabachnikov, shoot a video and upload it to the network. Continue reading

How to make money on HYIP: 5 ” not»

Onegroup experts, co-authored by Anton Melnikov, Ilya Gromov and Ivan Sidenko, share examples from their professional experience in promoting companies using HYIP marketing tools, and talk about the 5 main prohibitions in the successful planning and implementation of an advertising campaign
The ability to catch a wave of hype has become a trump card in the struggle of brands for the attention of the audience. Hype advertising is distributed on a viral basis, allowing you to achieve huge coverage without increasing the budget. However, not all attempts to integrate into the popular context are successful. In fact, in order to” shoot”, the advertising campaign must be based on five “not”. Continue reading

Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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Sales plans don't work — what to do?
Irina Narchemashvili, financial Director of ATManagement Group, tells about what to do for the head of the sales Department if his employees do not cope with the implementation of the…

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Divide and conquer: 4 tips for working with clients in the service business
Maria Zubareva, head of Ingate's customer service Department, shares her professional experience and gives advice on how to improve the process of interacting with clients in the service delivery sector:…

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"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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