“How we sell guitars on YouTube”: the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network
How we sell guitars on YouTube
In 2010, we created the Skifmusic YouTube channel. The idea came up spontaneously: I noticed that there was no good guitar channel in Russian and suggested that my friend, the famous musician Sergey Tabachnikov, shoot a video and upload it to the network. Continue reading
Irina Narchemashvili, financial Director of ATManagement Group, tells about what to do for the head of the sales Department if his employees do not cope with the implementation of the set plan: what actions should be taken to change the situation
In order to achieve the goal, you need to understand exactly what actions to take.
In my experience, I often met companies that simply decide what to earn this month you need 10,000,000 rubles, but how to do it — never paint. Continue reading