The main difference between building a sales system and building a sales Department
Alexander Cherny, author of courses on strategic business development, a business practitioner, talks about how building a sales system differs from building a sales Department. What is the key difference…

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"Hello, what did you want?", or Who does the buyer choose?
Alexander Ivanov, CEO of the "Stream" project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to…

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Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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The lost secret of great sales, or the Only thing a successful company doesn’t do

Andrey Gusakov, Director of strategic development and marketing Dataforum LLC, talks about the importance of first contact with the main face of the company, in particular business writing: how to explore the potential recipient as to take into account its personal preferences and characteristics in order to “hit the target” of his interests
And now it’s finally a happy time when you can exhale and loosen your tie. The business has stood up in hard times, developed, got stronger and, it seems, everything is good, but still something is wrong. Continue reading

The main difference between building a sales system and building a sales Department

Alexander Cherny, author of courses on strategic business development, a business practitioner, talks about how building a sales system differs from building a sales Department. What is the key difference and what is the basis of the sales system and is its main element
“The beginning and the end. Who wrongly buttoned the first button, will not be buttoned properly.” Johann Wolfgang Von Goethe Continue reading

“Wolf of wall Street” and “boiler Room” do not give the right to consider themselves cool sellers, or Why the sales technology does not work

Alexey Krutitsky, CEO of the Training Department, talks about the importance of implementing sales technology in the company’s daily business processes, describes the technique of its implementation and compares two approaches to sales — “classic” and ” modern»
Technology is the basis for successful results. If the cook violates the technology, the restaurant can not only lose visitors, but also go bankrupt on covering lawsuits. Continue reading

The lost secret of great sales, or the Only thing a successful company doesn't do
Andrey Gusakov, Director of strategic development and marketing Dataforum LLC, talks about the importance of first contact with the main face of the company, in particular business writing: how to…

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"Give Mark money!", or how Facebook's advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of "uniting families and friends", it was "creating a global social infrastructure". This is how the ideological transformation of…

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"No one needs snowmobiles in the summer", or how to sell them in " off-season»
A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey…

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How to optimize a company's website for targeted requests and a specific audience of potential customers
Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company's website so that incoming traffic is as relevant and targeted as possible: how to build…

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