ToDo and Not ToDo: how to make phone calls with important clients
Iosif Panasyuk, an independent expert in sales, sales management and marketing, shares his personal experience of making deals and sales over the phone: how to prepare for a phone conversation,…

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"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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Business trends, or how to get the most out of innovation for your business
Alexander Vysotsky, founder of Visotsky Consulting, identifies four main trends in high technologies that will forever change and are already changing the approach to business organization and promotion: features of…

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“Pulled ashore and stunned with a stick”, or how to sign a contract on their own terms

Denis Sidenko, business consultant, trainer, talks about the art of negotiations, tactics, rules and techniques that will help the seller not to give up under the pressure of the buyer; explains what is most important in negotiations, what is their basis and how to prepare for them on a specific example from personal working practice
One day, at a negotiation training session, a woman came up to me and asked, ” We make cakes. Recently signed a contract with the network. They gave us a discount of 44 % with a minimum of 46 %. I’m thinking: did we win the negotiations or did we lose?» Continue reading

Sales plans don’t work — what to do?

Irina Narchemashvili, financial Director of ATManagement Group, tells about what to do for the head of the sales Department if his employees do not cope with the implementation of the set plan: what actions should be taken to change the situation
In order to achieve the goal, you need to understand exactly what actions to take.

In my experience, I often met companies that simply decide what to earn this month you need 10,000,000 rubles, but how to do it — never paint. Continue reading

"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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Sales plans don't work — what to do?
Irina Narchemashvili, financial Director of ATManagement Group, tells about what to do for the head of the sales Department if his employees do not cope with the implementation of the…

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"Wolf of wall Street" and "boiler Room" do not give the right to consider themselves cool sellers, or Why the sales technology does not work
Alexey Krutitsky, CEO of the Training Department, talks about the importance of implementing sales technology in the company's daily business processes, describes the technique of its implementation and compares two…

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"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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