How companies don't miss a single call from customers
Lilia Aleeva, marketing Director of ICL Services, talks about how to build an effective system for receiving incoming calls in the company: who should do this, what algorithms and how…

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Correct sales plan: how to create a year, quarter, month
"How to create the right sales plan: for the year, quarter, month?"this is a multi-faceted issue. Why? Because it is important not only to create the right sales plan, but…

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"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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“Wolf of wall Street” and “boiler Room” do not give the right to consider themselves cool sellers, or Why the sales technology does not work

Alexey Krutitsky, CEO of the Training Department, talks about the importance of implementing sales technology in the company’s daily business processes, describes the technique of its implementation and compares two approaches to sales — “classic” and ” modern»
Technology is the basis for successful results. If the cook violates the technology, the restaurant can not only lose visitors, but also go bankrupt on covering lawsuits. Continue reading

“Pulled ashore and stunned with a stick”, or how to sign a contract on their own terms

Denis Sidenko, business consultant, trainer, talks about the art of negotiations, tactics, rules and techniques that will help the seller not to give up under the pressure of the buyer; explains what is most important in negotiations, what is their basis and how to prepare for them on a specific example from personal working practice
One day, at a negotiation training session, a woman came up to me and asked, ” We make cakes. Recently signed a contract with the network. They gave us a discount of 44 % with a minimum of 46 %. I’m thinking: did we win the negotiations or did we lose?» Continue reading

Divide and conquer: 4 tips for working with clients in the service business

Maria Zubareva, head of Ingate’s customer service Department, shares her professional experience and gives advice on how to improve the process of interacting with clients in the service delivery sector: why it is important to hire a separate specialist to collect debts, who to assign additional sales and how not to get bogged down in routine operations
It happens that the client worked with you for many years, became a friend and brother, and then turned around and went to competitors. And then another, and another. In this situation, it is logical to check the entire business process, starting with the quality of the service provided-and ending with communications. Continue reading

"Hello, what did you want?", or Who does the buyer choose?
Alexander Ivanov, CEO of the "Stream" project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to…

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"Give Mark money!", or how Facebook's advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of "uniting families and friends", it was "creating a global social infrastructure". This is how the ideological transformation of…

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Control purchases in the retail network: what is the procedure and what will be checked
Today, the retail sector is under special attention of the state. Recently, the number of inspectors in this segment included Rospotrebnadzor, but such checks are carried out not only by…

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Sales plans don't work — what to do?
Irina Narchemashvili, financial Director of ATManagement Group, tells about what to do for the head of the sales Department if his employees do not cope with the implementation of the…

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