How can an entrepreneur choose a tender to participate in
Ivan Gromko, managing partner of Redday production, talks about the options for tenders, stages and procedures for their implementation, and explains what features of the procedure it is important to…

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How can the supplier warn the buyer in advance about possible damage to the product during transportation of large cargo
We disclose in detail the question of which document the supplier can use to warn his client in advance about the potential damage of the purchased product with non-standard dimensions…

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"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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Monthly Archives: December 2018

“Blushing for you”: “embarrassing” questions to the sales Manager

Dmitry Baturov, the account Manager of the company “Reputation.Moscow “answers the most common questions of novice sales managers: what background should you come to the profession with, what is more important-sociability or sociability, who is more promising professionally-an ambitious beginner or an experienced” salesman»
The sales Manager is the right person, but obscure. Without it, it is impossible for startups to develop, medium-sized businesses will not be able to grow and large corporations will not be able to stay afloat. At the same time, a lot of myths revolve around the profession, most of which are to blame for the movies. Continue reading

Weak sales person: “treat”, “teach” or “wet”?

Alexey Krutitsky, CEO of the Training Department, talks about what to do if you find a “weak” employee in your sales Department: how to determine their pain points, whether to train them or just fire them
Remember the eternal triangle: quality, time, price?

Let’s take it one at a time. What does “weak”mean? Not fulfilling sales plans? Not making enough profit? Not lit at work? Few customers return to it for the second and third purchase? Few regular customers? What do we compare it to? Continue reading

The lost secret of great sales, or the Only thing a successful company doesn’t do

Andrey Gusakov, Director of strategic development and marketing Dataforum LLC, talks about the importance of first contact with the main face of the company, in particular business writing: how to explore the potential recipient as to take into account its personal preferences and characteristics in order to “hit the target” of his interests
And now it’s finally a happy time when you can exhale and loosen your tie. The business has stood up in hard times, developed, got stronger and, it seems, everything is good, but still something is wrong. Continue reading

"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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"Wolf of wall Street" and "boiler Room" do not give the right to consider themselves cool sellers, or Why the sales technology does not work
Alexey Krutitsky, CEO of the Training Department, talks about the importance of implementing sales technology in the company's daily business processes, describes the technique of its implementation and compares two…

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How can an entrepreneur choose a tender to participate in
Ivan Gromko, managing partner of Redday production, talks about the options for tenders, stages and procedures for their implementation, and explains what features of the procedure it is important to…

...

"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

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