"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

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An effective tool for converting a "random passer-by" into a buyer
Impulsive purchases are a very common myth. In fact, most purchases (especially when it comes to expensive products) are made by customers consciously. Most people approach the decision to buy…

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How to optimize a company's website for targeted requests and a specific audience of potential customers
Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company's website so that incoming traffic is as relevant and targeted as possible: how to build…

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Monthly Archives: October 2018

The main difference between building a sales system and building a sales Department

Alexander Cherny, author of courses on strategic business development, a business practitioner, talks about how building a sales system differs from building a sales Department. What is the key difference and what is the basis of the sales system and is its main element
“The beginning and the end. Who wrongly buttoned the first button, will not be buttoned properly.” Johann Wolfgang Von Goethe Continue reading

Business trends, or how to get the most out of innovation for your business

Alexander Vysotsky, founder of Visotsky Consulting, identifies four main trends in high technologies that will forever change and are already changing the approach to business organization and promotion: features of the development of augmented reality technology, the availability of Internet things, self-driving cars and widespread mobile Internet
We can’t do business as fast as our ancestors did. The business world has changed. Twenty years ago it was completely different, the speed of necessary changes is quite different today. As strategists, as company founders, and as business owners, we are facing challenges that no one has ever faced before. Continue reading

“Wolf of wall Street” and “boiler Room” do not give the right to consider themselves cool sellers, or Why the sales technology does not work

Alexey Krutitsky, CEO of the Training Department, talks about the importance of implementing sales technology in the company’s daily business processes, describes the technique of its implementation and compares two approaches to sales — “classic” and ” modern»
Technology is the basis for successful results. If the cook violates the technology, the restaurant can not only lose visitors, but also go bankrupt on covering lawsuits. Continue reading

Business trends, or how to get the most out of innovation for your business
Alexander Vysotsky, founder of Visotsky Consulting, identifies four main trends in high technologies that will forever change and are already changing the approach to business organization and promotion: features of…

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Business trends, or how to get the most out of innovation for your business
Alexander Vysotsky, founder of Visotsky Consulting, identifies four main trends in high technologies that will forever change and are already changing the approach to business organization and promotion: features of…

...

"Wolf of wall Street" and "boiler Room" do not give the right to consider themselves cool sellers, or Why the sales technology does not work
Alexey Krutitsky, CEO of the Training Department, talks about the importance of implementing sales technology in the company's daily business processes, describes the technique of its implementation and compares two…

...

"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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