"Hello, what did you want?", or Who does the buyer choose?
Alexander Ivanov, CEO of the "Stream" project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to…

Continue reading →

"How to cheer up the sales Department": 6 working tools
Irina Narchemashvili, financial Director of ATManagement Group, talks about 6 methods to "cheer up" — motivate-the sales Department: which method of calculating salaries to choose, what spirit should reign in…

Continue reading →

How do I check the supplier?
Roman Shishkin, assistant to the President of ICA "Filippov and partners", talks about how to distinguish between responsible and law-abiding contractor from unfair: whether it is necessary to request documents…

Continue reading →

Monthly Archives: August 2018

We played “talking dummies” — and that’s enough, or Let’s say the scripts ” no»

Alexey Krutitsky, CEO of the Training Department, talks about the modern use of sales scripts in companies: what they do more-good or harm, how employees and the workflow as a whole are affected by the rigid framework of selling algorithms and why it is still more useful to abandon them
“Respect for people is respect for yourself” © D. Galsworthy

I think that scripts should be banned. Continue reading

“Self-employed come out of the shadows!”: transfers from card to card as a way of avoiding taxes come to an end?

From x/f ” Night watch»
Recently, state Duma deputies approved the introduction of a special tax regime for self-employed citizens in Russia. The widespread practice in Russia of entrepreneurs (self-employed and individual entrepreneurs) using transfers from card to card as a way to avoid taxes is coming to an end? His opinion is divided, the General Director of the company “Check-online” Constantine Shitikov
Starting in mid-summer, a multi-million-dollar army of Tutors, housekeepers, nannies, auto workers, and other “freelancers” working “privately” began to actively transfer their clientele from payment “from card to card” to cash. Continue reading

“How we sell guitars on YouTube”: the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments

Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network
How we sell guitars on YouTube

In 2010, we created the Skifmusic YouTube channel. The idea came up spontaneously: I noticed that there was no good guitar channel in Russian and suggested that my friend, the famous musician Sergey Tabachnikov, shoot a video and upload it to the network. Continue reading

Sales plans don't work — what to do?
Irina Narchemashvili, financial Director of ATManagement Group, tells about what to do for the head of the sales Department if his employees do not cope with the implementation of the…

...

"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

...

"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

...

"Pulled ashore and stunned with a stick", or how to sign a contract on their own terms
Denis Sidenko, business consultant, trainer, talks about the art of negotiations, tactics, rules and techniques that will help the seller not to give up under the pressure of the buyer;…

...