Divide and conquer: 4 tips for working with clients in the service business
Maria Zubareva, head of Ingate's customer service Department, shares her professional experience and gives advice on how to improve the process of interacting with clients in the service delivery sector:…

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Sales plans don't work — what to do?
Irina Narchemashvili, financial Director of ATManagement Group, tells about what to do for the head of the sales Department if his employees do not cope with the implementation of the…

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10 things every new salesperson needs to know
Everything is for sale. The whole business world is based on sales in one way or another. But are the proposed algorithms and sales techniques equally applicable and working in…

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Monthly Archives: February 2018

How does the tax service know that you rent an apartment and do not pay taxes

Real estate expert Oleg Tsarev talks about how government agencies receive information about renting out housing and non-payment of mandatory income taxes
It’s no secret that 70 % of apartments in the rental market are rented without paying taxes. But still the tax service manages to find out that people rent an apartment, and the state does not get anything from it. Continue reading

“Give Mark money!”, or how Facebook’s advertising appetites have changed

Last year, the head of Facebook changed the company’s mission. Instead of “uniting families and friends”, it was “creating a global social infrastructure”. This is how the ideological transformation of a cozy website for like-minded people into a transnational giant was completed. But in fact, the spirit of a big Corporation has been haunting the social network since Mark Zuckerberg’s Dorm. In this article, we will tell you how the company’s advertising appetites have grown over the past 15 years
The first is Continue reading

5 secrets of a” selling ” resume from the best sellers

Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of the candidate’s “success” and correct self-presentation to the speed of response
Judging by the results of 2018 and statistics from one of the leading job portals, 5-7 employees in active job search apply for one job in Russia. When publishing a job, the employer receives dozens of responses: on average, up to 95 responses per open position. In this situation, when choosing which of the applicants to meet in person at the interview, companies focus on the credibility of the resume. Continue reading

How to use the promotion mix if your business is related to distribution
Yuriy Pavlyuk, speaker and consultant on integrated Internet marketing, shares his experience of promoting a distribution company in social networks and using targeted advertising; explains the advantages of the promotion…

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Correct sales plan: how to create a year, quarter, month
"How to create the right sales plan: for the year, quarter, month?"this is a multi-faceted issue. Why? Because it is important not only to create the right sales plan, but…

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Pygmalion himself, or how to become the reason for his own promotion
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently increase your own status as a professional by changing or adjusting your image, and…

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"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

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