5 secrets of a” selling ” resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of the candidate’s “success” and correct self-presentation to the speed of response
Judging by the results of 2018 and statistics from one of the leading job portals, 5-7 employees in active job search apply for one job in Russia. When publishing a job, the employer receives dozens of responses: on average, up to 95 responses per open position. In this situation, when choosing which of the applicants to meet in person at the interview, companies focus on the credibility of the resume.Is it possible to make a resume more attractive by applying the knowledge of the best sales professionals? After all, a resume is also a sales tool: selling yourself to an employer.
When improving the quality of your resume or creating it again, I recommend setting a goal: to make it sell, not inform. To achieve this, let’s clarify what characterizes the best sales professionals. Once we understand what their success factors are, we will also talk about how this knowledge can be used when making a resume.
1. The best sellers rely on themselves
It may seem that the most successful sales people are just lucky: from quarter to quarter and from year to year, they fulfill the plan, receiving high bonuses. In fact, the main difference between successful sellers and their less successful colleagues is their attitude to their tasks. It helps to achieve goals by recognizing that the results are mostly dependent on them, not on difficult external circumstances, incompetent management, or an inflated sales plan. That is, the employee sincerely believes that the chance of success is inside him, not outside.
How to reflect the internal locus of control in the summary
The ability to feel the key to success within yourself is called the internal locus of control. Its presence or absence forms the employee’s biography and is itself reflected in the resume. To make this quality obvious to the employer, include the “Achievements” section in the resume, specifying specific measurable results with a mention of deadlines and facts.
2. The best sellers know what they are selling
To achieve results in sales, it is important to manage the process and lead, that is, leadership. It requires self-confidence, which, however, does not arise in a bare place. Leadership and confidence come from years of experience, fundamental knowledge, and the ability to build communication with people.
How to reflect expertise in a resume
When editing the “work experience” section, analyze which part of It meets the requirements in the job description. Try to highlight this part of the experience in your resume. When describing it, use precise and specific terms from your professional field, reflect the cause-and-effect relationships: what exactly you did and for what.
For example, “Worked with clients” can be specified: “Successfully negotiated with retail outlets in order to expand cooperation”, and the phrase “Led the document flow” can be replaced with “Responsible for archiving documents and optimizing tools for quick access to them”.
3. The best sellers make decisions quickly
It is proved that those who take a long time to analyze and weigh the decision are more successful and earn more, but those who decide and act quickly. No need to fuss and worry — it’s better to just develop the habit of making decisions and acting quickly.
How to reflect the habit of acting and making quick decisions in a resume
Working in a dynamic business environment requires multiple tasks to be performed simultaneously. The fact that the employee has developed this skill will be indicated by a resume that contains such words as “timely” (for example, timely completion of a task), “on time” (for example, completion of a project on time).
4. The best sellers do not give up
The modern business environment is dynamic: the market situation changes daily, as well as the needs and wishes of the client company, as well as input from the management. Employees who find themselves in the sales Department develop a very important quality: flexibility and the ability to remain optimistic in desperate situations. Savvy, fortitude, and a mobile phone help the best find a way out of them.
How to reflect resilience in a resume
After writing your resume or motivation letter, read it carefully. What words set its tone? Does it contain phrases and sentences that signal hopelessness, resignation to the inevitable, compromises in your career, and disbelief in yourself? Feel free to rephrase them: “I was fired” — “I am actively looking for a job”, “I was assigned…” – ” I was successfully responsible for…”, “I was transferred to a position…”- ” I took on new tasks…”.
5. The best sellers play as a team
One in the field is not a warrior. Modern business is a team game. In the sales departments of well-known companies, employees are purposefully trained to work in a team. Despite the fact that sellers are rated primarily on the percentage of individual plan completion, the company encourages them to share their knowledge and help colleagues. I can’t say that sales people are altruistic. Rather, they are pragmatic people. That’s why they use the chance to share their experience as an opportunity to increase their importance in the company, gain credibility and, as a result, increase their self-esteem.
How to reflect team play skills in your resume
If you have had experience training new employees or participated in their integration into the company, be sure to specify this. It doesn’t matter if these employees are not your subordinates: companies are happy to hire people who are themselves inclined to share information, even if they are not obliged to do so.
So I outlined 5 secrets that will help you create the perfect resume, giving the portrait of an employee features that speak about its effectiveness in the organization. I wish you to successfully apply these tips!