Pygmalion himself, or how to become the reason for his own promotion
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently increase your own status as a professional by changing or adjusting your image, and explains the role that the appearance of a modern professional plays in the process of growing up the career ladder and establishing working relationships
I like being groomed. When the hair is clean, shiny and neatly trimmed. When the skin is slightly moisturized. And even when the suit fits well, and the shoes have no noses. Because grooming, first of all, is an indicator of how a person is able to save what they have created. There is a certain homelessness in unkemptness.About the same as in those homeless people who did not even bother to worry about their overnight stay in advance. Such people usually spend the night where they have to; the main thing is that it is darker and there are fewer people. They don’t need to take care of their random home — tomorrow they will find a new one. It is noteworthy that even in the waking state, during the day, they are not concerned with any saving activity, or even minimal benefit to others. Dragging out a half-vegetative, half-animal existence, the only thing they are good for is to serve as a visual aid to the aimless waste of themselves.
In this respect, the habit of taking care of oneself moves from the purely hygienic plane to the area of social activity. And here the extent to which a person watches the freshness of the smells emitted by his body, how much he cares about his posture, about the neatness of his appearance in General, serves as a direct indication of what thoughts he enters into personal or business relations with another person. Since it clearly and impartially indicates to what extent it is aware that it is now a full-fledged “person” of this Union. Thus, in the language of marketing, brand ambassador (brand Ambassador), by which others will judge the qualities and values of the brand as a whole.
I have heard complaints from a sales employee who complained that the management was picking on his appearance, demanding to buy more expensive things. “There’s not enough money here, — he lamented —” and the boss is really mad, you see, he doesn’t like that I don’t have a suit for fifteen thousand and shoes from the market!”Everything would be fine, but only this guy worked in a company from the b2b sector, which promoted collectible publications on the market of corporate gifts, the cost of which started from 50 thousand rubles. Of course, the target audience of this company was the purchasing departments of banks, oil companies, and so on. And he came to meetings with people for whom the proverb “on clothes meet, on personal qualities see off” is one of the practical recommendations for differentiating business partners. And the only thing that my interlocutor achieved during such visits is that almost from the very first minutes he was recorded in the category of “undesirable visitors”. And not only together with their company, but also with all the future prospects of their partnership.
I don’t know if his career in this segment was long. However, I am well aware that there are still many sellers with a negative attitude to the employer’s requirements regarding their appearance. Taking into account that these are mostly men, I decided to address them some recommendations, following which will help not only significantly increase income, but also significantly move up the career ladder.
1. Be aware of yourself as a major investor
It doesn’t matter what your capital is at the start. What is important is your ability to see the capital-forming relationships in the world around you. All really big businessmen are very good at feeling the most subtle nuances. The world of big money and large-scale projects relies not only on the power of words and personal responsibility for the result, but also on a certain quality of all its elements. And in this respect, the quality of a cheap and short-lived suit reflects the laziness and greed of the people who made it. I don’t think that you would want your business partner to be greedy and lazy, seeking only to quickly “cut the dough and get out”. Look at your appearance from these positions.
Note that the money paid for a high-quality appearance is your investment in future business contacts and connections with serious partners. And by the way, there are a sufficient number of online stores that sell high-quality branded clothing and shoes with significant discounts.
2. Quality = honesty
As a mentor to the masters of productive communication, I do not get tired of repeating: any communication is first of all filling the interlocutors with their own feelings. And if your reflection in the mirror depresses you with its nondescript appearance and generates in you a burning envy for the owners of expensive shoes and watches, then it is these emotions that you brought to the meeting that will be captured by your interlocutors in the first place. And through this prism, formed by you, they will perceive your proposals. So from these positions, a high-quality appearance will not only allow you to stay in the inner ease, but also to transmit it to others. That, without any doubt, is much more honest in relation to partners with whom you plan to build a business for more than one year.
3. Attention to detail
Remember Chekhov: everything must be perfect in a person… Let’s slightly tweak the wisdom of the classic in accordance with the realities of our time and the context of this article: in appearance, everything should be appropriate. This means that if you are wearing a good suit and shoes that cost from 7,000 rubles, you do not have the right to wear a watch bought for five hundred on the nearest market. Paradoxically, it is a fact: against the background of genuine quality, any fake, and even more so-cheap, immediately becomes visible. It is due to its vulgarity and shameless lies. Good taste, as well as good manners, reveals in its owner the ability to correctly allocate resources and take care of the available opportunities. In addition, a person who is attentive to details, with great attention and respect for the space of their companions, both professional and personal.
No wonder there is a saying-the little things do not play a decisive role, the little things decide everything. Of course, I assume that up to this point, you did not have to think about how much your appearance is able to open, or Vice versa — to close the road to the world of great opportunities. However, this is not a reason to continue to deprive yourself of all this in the future. And if you have decided to accelerate the growth of your well-being and professional expertise right now, but do not know where to start, my advice to you is to seek help from a specialist. I assure you, if the style consultant is really an expert with a lot of life and professional experience, she will even be pleased to give you a few basic recommendations on the formation of the appearance, and not necessarily for money. Why “her”? It’s just that women naturally have a much greater sense of beauty than men, and the tact with which they are willing to share this feeling with us men. At the worst, ask for advice from any representative of the beautiful half, which is part of the management of your company. Among other things, this will be a great opportunity to make sure that you are noticed at the highest level (however, Shh, about this — no one else!).