"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

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Business trends, or how to get the most out of innovation for your business
Alexander Vysotsky, founder of Visotsky Consulting, identifies four main trends in high technologies that will forever change and are already changing the approach to business organization and promotion: features of…

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"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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talking

Simulation of interest in sales: how to remove distrust and involve the buyer in the process

Iosif Panasyuk, an independent expert in sales, sales management and marketing, examines the enterprise sales strategy in detail and explains how to understand that the listener really liked your offer and does not feign ostentatious interest; how to respond to the formal reaction of potential buyers
Recently, at work, I watched a series of programs “Idea for a million” (a joint project of NTV and VEB), where worthwhile ideas were presented and, to put it mildly, not very much. Continue reading

"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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Robots or real people? How will customer service change in the next decade
Elena Stolyarskaya, business coach, client service expert, talks about the main trends in the development of client service in the near future and lists 7 key changes that will affect…

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ToDo and Not ToDo: how to make phone calls with important clients
Iosif Panasyuk, an independent expert in sales, sales management and marketing, shares his personal experience of making deals and sales over the phone: how to prepare for a phone conversation,…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera shaidullina talks about trends in the digitalization of e-Commerce and offline Commerce, gives 5 of the most promising technologies that will have a strong impact on e-commerce in the…

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