Control purchases in the retail network: what is the procedure and what will be checked
Today, the retail sector is under special attention of the state. Recently, the number of inspectors in this segment included Rospotrebnadzor, but such checks are carried out not only by…

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The lost secret of great sales, or the Only thing a successful company doesn't do
Andrey Gusakov, Director of strategic development and marketing Dataforum LLC, talks about the importance of first contact with the main face of the company, in particular business writing: how to…

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Simulation of interest in sales: how to remove distrust and involve the buyer in the process
Iosif Panasyuk, an independent expert in sales, sales management and marketing, examines the enterprise sales strategy in detail and explains how to understand that the listener really liked your offer…

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situation

Why the customer leaves for competitors and how to minimize product returns — experience of TITANOF

Alexey Shanaev, founder of TITANOF, shares his personal professional experience in building a sales system: why it is important to know the needs of your target audience, how to understand the” pain ” of customers and close them effectively, how to motivate the team and present the product correctly
Due to the specificity of the main product, we do not sell it to the customer on a regular basis. Once bought — you use it all your life. I did not like it — you can return the money. This option is undesirable and affects the image. In order for the customer not to leave at the selection stage and try to return the money after it, it is not enough to simply sell a quality product. Continue reading

Weak sales person: “treat”, “teach” or “wet”?

Alexey Krutitsky, CEO of the Training Department, talks about what to do if you find a “weak” employee in your sales Department: how to determine their pain points, whether to train them or just fire them
Remember the eternal triangle: quality, time, price?

Let’s take it one at a time. What does “weak”mean? Not fulfilling sales plans? Not making enough profit? Not lit at work? Few customers return to it for the second and third purchase? Few regular customers? What do we compare it to? Continue reading

Divide and conquer: 4 tips for working with clients in the service business

Maria Zubareva, head of Ingate’s customer service Department, shares her professional experience and gives advice on how to improve the process of interacting with clients in the service delivery sector: why it is important to hire a separate specialist to collect debts, who to assign additional sales and how not to get bogged down in routine operations
It happens that the client worked with you for many years, became a friend and brother, and then turned around and went to competitors. And then another, and another. In this situation, it is logical to check the entire business process, starting with the quality of the service provided-and ending with communications. Continue reading

Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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How to develop a turnkey sales system: modeling the main business process
How to develop a turnkey sales system in the foreseeable future? Where to start, what to start from? What is the first step and what are the next steps to…

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"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

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