Why the customer leaves for competitors and how to minimize product returns — experience of TITANOF
Alexey Shanaev, founder of TITANOF, shares his personal professional experience in building a sales system: why it is important to know the needs of your target audience, how to understand…

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How to successfully participate in tenders: 5 rules for entrepreneurs
Artur Kurbanov talks about five rules for entrepreneurs who want to participate in the tender procurement system: from the recommendation to carefully study the customer's documents and technical specifications to…

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"Blushing for you": "embarrassing" questions to the sales Manager
Dmitry Baturov, the account Manager of the company "Reputation.Moscow "answers the most common questions of novice sales managers: what background should you come to the profession with, what is more…

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requirements

How to develop a turnkey sales system: modeling the main business process

How to develop a turnkey sales system in the foreseeable future? Where to start, what to start from? What is the first step and what are the next steps to take, and what should be the final result? Alexander Cherny, author of courses on strategic business development, business practices, in a series of articles gives a step-by-step algorithm for developing a turnkey sales System on a specific example-12 steps of the author’s methodology
In the first article of this series of articles, “developing a turnkey sales system”: where to start?”was formulated in Steps 1 and 2 was given the main example of a developed sales System (hereinafter — SP), as well as sales Cycle and sales Funnel, according to the basic example. Continue reading

Control purchases in the retail network: what is the procedure and what will be checked

Today, the retail sector is under special attention of the state. Recently, the number of inspectors in this segment included Rospotrebnadzor, but such checks are carried out not only by state agencies, but also by the business itself. We will tell you in the article whether you can prepare for a test purchase and the arrival of a “secret buyer” and how to protect yourself from potential fines
The state declares the priority of small business development. At the same time, the number of monitoring services is not only not reduced, but on the contrary, it is growing. Continue reading

How companies don't miss a single call from customers
Lilia Aleeva, marketing Director of ICL Services, talks about how to build an effective system for receiving incoming calls in the company: who should do this, what algorithms and how…

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Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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The lost secret of great sales, or the Only thing a successful company doesn't do
Andrey Gusakov, Director of strategic development and marketing Dataforum LLC, talks about the importance of first contact with the main face of the company, in particular business writing: how to…

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"Wolf of wall Street" and "boiler Room" do not give the right to consider themselves cool sellers, or Why the sales technology does not work
Alexey Krutitsky, CEO of the Training Department, talks about the importance of implementing sales technology in the company's daily business processes, describes the technique of its implementation and compares two…

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