"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

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Correct sales plan: how to create a year, quarter, month
"How to create the right sales plan: for the year, quarter, month?"this is a multi-faceted issue. Why? Because it is important not only to create the right sales plan, but…

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"Give Mark money!", or how Facebook's advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of "uniting families and friends", it was "creating a global social infrastructure". This is how the ideological transformation of…

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How to use the promotion mix if your business is related to distribution

Yuriy Pavlyuk, speaker and consultant on integrated Internet marketing, shares his experience of promoting a distribution company in social networks and using targeted advertising; explains the advantages of the promotion mix strategy
One of my main marketing activities is related to a distribution company. The peculiarity (read: complexity) of this business is not only that there is a lot of competition (especially for top vendors). Often, all distributors have almost the same prices, this is closely monitored (both “from above” and each other) and rigidly suppressed attempts to dump. Continue reading

10 things every new salesperson needs to know
Everything is for sale. The whole business world is based on sales in one way or another. But are the proposed algorithms and sales techniques equally applicable and working in…

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Business trends, or how to get the most out of innovation for your business
Alexander Vysotsky, founder of Visotsky Consulting, identifies four main trends in high technologies that will forever change and are already changing the approach to business organization and promotion: features of…

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The lost secret of great sales, or the Only thing a successful company doesn't do
Andrey Gusakov, Director of strategic development and marketing Dataforum LLC, talks about the importance of first contact with the main face of the company, in particular business writing: how to…

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How to use the promotion mix if your business is related to distribution
Yuriy Pavlyuk, speaker and consultant on integrated Internet marketing, shares his experience of promoting a distribution company in social networks and using targeted advertising; explains the advantages of the promotion…

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