"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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Is it possible to "extinguish the fire of business" with trainings?
Denis Sidenko talks about situations when employees and business leaders will really benefit from attending a variety of trainings-from time management training to team building skills — and in which…

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Customers call but don't buy: what to do?
Often, in the pursuit of compliance with strict corporate standards, we switch to the language of formal and formulaic expressions. This is correct from the point of view of corporate…

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product

Why the customer leaves for competitors and how to minimize product returns — experience of TITANOF

Alexey Shanaev, founder of TITANOF, shares his personal professional experience in building a sales system: why it is important to know the needs of your target audience, how to understand the” pain ” of customers and close them effectively, how to motivate the team and present the product correctly
Due to the specificity of the main product, we do not sell it to the customer on a regular basis. Once bought — you use it all your life. I did not like it — you can return the money. This option is undesirable and affects the image. In order for the customer not to leave at the selection stage and try to return the money after it, it is not enough to simply sell a quality product. Continue reading

An effective tool for converting a “random passer-by” into a buyer

Impulsive purchases are a very common myth. In fact, most purchases (especially when it comes to expensive products) are made by customers consciously. Most people approach the decision to buy consciously. Alexey Milovanov, business coach, owner of the public sales Agency “Public Sale”, talks about the levels of awareness of customers and gives advice on attracting customers
I am skeptical of statements about spontaneous purchases. I will explain why: usually before buying a person for a long time thinks about a possible purchase. This can last a week, a month, or a year. But, in any case, sooner or later, the purchase will be made. For example, there will be ideal conditions-a promotion or other occasion. Continue reading

Pygmalion himself, or how to become the reason for his own promotion
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently increase your own status as a professional by changing or adjusting your image, and…

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5 secrets of a" selling " resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of the candidate's "success" and correct self-presentation to the speed of…

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"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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5 secrets of a" selling " resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of the candidate's "success" and correct self-presentation to the speed of…

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