Digitalization or death: how Russian retailers fit into the new realities of trade
Venera shaidullina talks about trends in the digitalization of e-Commerce and offline Commerce, gives 5 of the most promising technologies that will have a strong impact on e-commerce in the…

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"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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Is it possible to "extinguish the fire of business" with trainings?
Denis Sidenko talks about situations when employees and business leaders will really benefit from attending a variety of trainings-from time management training to team building skills — and in which…

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power

Pygmalion himself, or how to become the reason for his own promotion

Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently increase your own status as a professional by changing or adjusting your image, and explains the role that the appearance of a modern professional plays in the process of growing up the career ladder and establishing working relationships
I like being groomed. When the hair is clean, shiny and neatly trimmed. When the skin is slightly moisturized. And even when the suit fits well, and the shoes have no noses. Continue reading

How to develop a turnkey sales System: the main idea and scheme of the joint venture
How to develop a turnkey sales system in the foreseeable future? How to start building a sales System? What to start from? What is primary? What is the first step…

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Why the customer leaves for competitors and how to minimize product returns — experience of TITANOF
Alexey Shanaev, founder of TITANOF, shares his personal professional experience in building a sales system: why it is important to know the needs of your target audience, how to understand…

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Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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10 signs of a sloth speaker: how to understand that someone did not prepare for the speech
Anna Zagumennaya, event Director of the PR Partner Agency, shares 10 signs of poor preparation of a public speaker for a speech-from reading material on a piece of paper to…

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