ToDo and Not ToDo: how to make phone calls with important clients
Iosif Panasyuk, an independent expert in sales, sales management and marketing, shares his personal experience of making deals and sales over the phone: how to prepare for a phone conversation,…

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The main difference between building a sales system and building a sales Department
Alexander Cherny, author of courses on strategic business development, a business practitioner, talks about how building a sales system differs from building a sales Department. What is the key difference…

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"Love for your business", or 6 secrets of a successful seller
Alexey Krutitsky, CEO of the Training Department, shares 6 secrets of an effective salesman, without which training and sales practice in the modern world is impossible: why communication skills are…

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“When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop”, or 10 secrets of successful sales

Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different situations require a different approach. Evgenia Makarochkina, psychologist, head of the positive change center “Territory of opportunities”, explains how to diversify sales strategies and how to find keys to different types of customers
Sales are a process. Continue reading

“Play rock-paper-scissors with a customer”, or how to increase loyalty using lifestyle marketing techniques

Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo, founder of the international network of Board games “Mosigra”, shares his company’s experience in implementing lifestyle marketing and gives practical advice on how to make a purchase a special event
Marketing research confirms with one voice that once a customer loves a company for something good and valuable, they will return to its services again and again. This is called loyalty. Continue reading

Weak sales person: "treat", "teach" or "wet"?
Alexey Krutitsky, CEO of the Training Department, talks about what to do if you find a "weak" employee in your sales Department: how to determine their pain points, whether to…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera shaidullina talks about trends in the digitalization of e-Commerce and offline Commerce, gives 5 of the most promising technologies that will have a strong impact on e-commerce in the…

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Robots or real people? How will customer service change in the next decade
Elena Stolyarskaya, business coach, client service expert, talks about the main trends in the development of client service in the near future and lists 7 key changes that will affect…

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"Self-employed come out of the shadows!": transfers from card to card as a way of avoiding taxes come to an end?
From x/f " Night watch» Recently, state Duma deputies approved the introduction of a special tax regime for self-employed citizens in Russia. The widespread practice in Russia of entrepreneurs (self-employed…

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