Business strives to increase profits, including through the introduction and use of modern technologies. In this sense, sales using voice assistants are a new trend. Mihriniso Nigmatullina, an expert in the field of Internet marketing, analyzes in detail the trend of online sales of retailers through voice assistants and tells you what you need to know to become part of the growing trend
Voice shopping and related devices (mostly smart speakers) have quickly become popular since Amazon first launched its Echo smartphone in 2014, topping Amazon’s Christmas bestseller list.
According to OC&C estimates, in December 2017, 13 % of US households and 10 % of UK households had voice assistants, and about 6 million homeowners ordered products through these devices in 2017, representing $ 2 billion in retail sales. Continue reading
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of customer opportunities-from cafes and restaurants without ramps to pickup points of online stores
According to the Ministry of labor, 12+ million people in the Russian Federation have some form or degree of disability — more than 8 % of the country’s population. And those who can be classified as so-called low-mobility groups (MGN), in the country and at all more than 40 million people (and 28 %). And this is a huge share of the market, the interests of which business traditionally does not take into account when making decisions. Continue reading
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of the candidate’s “success” and correct self-presentation to the speed of response
Judging by the results of 2018 and statistics from one of the leading job portals, 5-7 employees in active job search apply for one job in Russia. When publishing a job, the employer receives dozens of responses: on average, up to 95 responses per open position. In this situation, when choosing which of the applicants to meet in person at the interview, companies focus on the credibility of the resume. Continue reading