Voice shopping: what businesses need to know to be on trend
Business strives to increase profits, including through the introduction and use of modern technologies. In this sense, sales using voice assistants are a new trend. Mihriniso Nigmatullina, an expert in…

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How to successfully participate in tenders: 5 rules for entrepreneurs
Artur Kurbanov talks about five rules for entrepreneurs who want to participate in the tender procurement system: from the recommendation to carefully study the customer's documents and technical specifications to…

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"Blushing for you": "embarrassing" questions to the sales Manager
Dmitry Baturov, the account Manager of the company "Reputation.Moscow "answers the most common questions of novice sales managers: what background should you come to the profession with, what is more…

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information

How to optimize a company’s website for targeted requests and a specific audience of potential customers

Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company’s website so that incoming traffic is as relevant and targeted as possible: how to build a semantic core, how to use keywords and popular queries, and how to segment the target audience correctly
Before you increase traffic to your site, you need to decide what kind of traffic is needed. If the site is engaged in sales, then first of all you need visitors who will make a purchase. If the site is informational, it is important that visitors stay longer on the site and study more materials. Continue reading

How do I check the supplier?

Roman Shishkin, assistant to the President of ICA “Filippov and partners”, talks about how to distinguish between responsible and law-abiding contractor from unfair: whether it is necessary to request documents certifying the official status of the company and whether to verify the business transactions
Due diligence in selecting a counterparty is Central to assessing the company’s tax risks. For a long time, the Central document that defined for many years the vector of the practice of conducting tax audits and evaluating arguments claimed by courts in tax disputes was The resolution of the Plenum of the Supreme Arbitration Court of the Russian Federation of October 12, 2006 N 53 “on the assessment by arbitration courts of the validity of the taxpayer’s tax benefit”. Continue reading

How can the supplier warn the buyer in advance about possible damage to the product during transportation of large cargo

We disclose in detail the question of which document the supplier can use to warn his client in advance about the potential damage of the purchased product with non-standard dimensions when transporting non-core transport
In what document (contract, additional agreement, notification, invoice) should the supplier inform the buyer (or the buyer’s representative) about possible damage to the product that has non-standard dimensions when transported in a car that is not intended for carrying large-sized cargo? Continue reading

"No one needs snowmobiles in the summer", or how to sell them in " off-season»
A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey…

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Is it possible to "extinguish the fire of business" with trainings?
Denis Sidenko talks about situations when employees and business leaders will really benefit from attending a variety of trainings-from time management training to team building skills — and in which…

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How to develop a turnkey sales system: modeling the main business process
How to develop a turnkey sales system in the foreseeable future? Where to start, what to start from? What is the first step and what are the next steps to…

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Customers call but don't buy: what to do?
Often, in the pursuit of compliance with strict corporate standards, we switch to the language of formal and formulaic expressions. This is correct from the point of view of corporate…

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