How to work with complex listeners at a speech?
Alexey Milovanov, business coach, owner of the public sales Agency Public Sale, explains in detail how the speaker behaves at performances with different types of" anti-heroes "from the audience, which…

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An effective tool for converting a "random passer-by" into a buyer
Impulsive purchases are a very common myth. In fact, most purchases (especially when it comes to expensive products) are made by customers consciously. Most people approach the decision to buy…

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"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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Voice shopping: what businesses need to know to be on trend

Business strives to increase profits, including through the introduction and use of modern technologies. In this sense, sales using voice assistants are a new trend. Mihriniso Nigmatullina, an expert in the field of Internet marketing, analyzes in detail the trend of online sales of retailers through voice assistants and tells you what you need to know to become part of the growing trend
Voice shopping and related devices (mostly smart speakers) have quickly become popular since Amazon first launched its Echo smartphone in 2014, topping Amazon’s Christmas bestseller list.

According to OC&C estimates, in December 2017, 13 % of US households and 10 % of UK households had voice assistants, and about 6 million homeowners ordered products through these devices in 2017, representing $ 2 billion in retail sales. Continue reading

Pygmalion himself, or how to become the reason for his own promotion
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently increase your own status as a professional by changing or adjusting your image, and…

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10 signs of a sloth speaker: how to understand that someone did not prepare for the speech
Anna Zagumennaya, event Director of the PR Partner Agency, shares 10 signs of poor preparation of a public speaker for a speech-from reading material on a piece of paper to…

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10 things every new salesperson needs to know
Everything is for sale. The whole business world is based on sales in one way or another. But are the proposed algorithms and sales techniques equally applicable and working in…

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Divide and conquer: 4 tips for working with clients in the service business
Maria Zubareva, head of Ingate's customer service Department, shares her professional experience and gives advice on how to improve the process of interacting with clients in the service delivery sector:…

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