How can an entrepreneur choose a tender to participate in
Ivan Gromko, managing partner of Redday production, talks about the options for tenders, stages and procedures for their implementation, and explains what features of the procedure it is important to…

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"Give Mark money!", or how Facebook's advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of "uniting families and friends", it was "creating a global social infrastructure". This is how the ideological transformation of…

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Control purchases in the retail network: what is the procedure and what will be checked
Today, the retail sector is under special attention of the state. Recently, the number of inspectors in this segment included Rospotrebnadzor, but such checks are carried out not only by…

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ToDo and Not ToDo: how to make phone calls with important clients

Iosif Panasyuk, an independent expert in sales, sales management and marketing, shares his personal experience of making deals and sales over the phone: how to prepare for a phone conversation, what aspects are important to pay attention to first and what should not be done during negotiations
When I was just starting my career in B2B sales, it happened that for a while it was not possible to go to customers. And in Russia, online meetings were not yet practiced. So I took the phone and presented our product. Just like that, very simple. At such telephone meetings, I always offered a potential customer to buy our product. Continue reading

10 signs of a sloth speaker: how to understand that someone did not prepare for the speech
Anna Zagumennaya, event Director of the PR Partner Agency, shares 10 signs of poor preparation of a public speaker for a speech-from reading material on a piece of paper to…

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Simulation of interest in sales: how to remove distrust and involve the buyer in the process
Iosif Panasyuk, an independent expert in sales, sales management and marketing, examines the enterprise sales strategy in detail and explains how to understand that the listener really liked your offer…

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Sales plans don't work — what to do?
Irina Narchemashvili, financial Director of ATManagement Group, tells about what to do for the head of the sales Department if his employees do not cope with the implementation of the…

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"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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