"Give Mark money!", or how Facebook's advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of "uniting families and friends", it was "creating a global social infrastructure". This is how the ideological transformation of…

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"When my mother-in-law spoils my mood, I eat my favorite cake in our coffee shop", or 10 secrets of successful sales
Many sellers often choose the same sales strategy at the beginning of their professional career and use it for many years, not knowing that different types of customers and different…

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How does the tax service know that you rent an apartment and do not pay taxes
Real estate expert Oleg Tsarev talks about how government agencies receive information about renting out housing and non-payment of mandatory income taxes It's no secret that 70 % of apartments…

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education

10 things every new salesperson needs to know

Everything is for sale. The whole business world is based on sales in one way or another. But are the proposed algorithms and sales techniques equally applicable and working in all areas? This question is answered by Inna Vorobyova, an expert at AcademConsult
The main rule of customer communication that I learned and used in their work: “We do not sell, we share useful information, the expertise and knowledge that we have in mind that we gathered for years, are not on the world wide web sites”. Continue reading

“Blushing for you”: “embarrassing” questions to the sales Manager

Dmitry Baturov, the account Manager of the company “Reputation.Moscow “answers the most common questions of novice sales managers: what background should you come to the profession with, what is more important-sociability or sociability, who is more promising professionally-an ambitious beginner or an experienced” salesman»
The sales Manager is the right person, but obscure. Without it, it is impossible for startups to develop, medium-sized businesses will not be able to grow and large corporations will not be able to stay afloat. At the same time, a lot of myths revolve around the profession, most of which are to blame for the movies. Continue reading

Divide and conquer: 4 tips for working with clients in the service business
Maria Zubareva, head of Ingate's customer service Department, shares her professional experience and gives advice on how to improve the process of interacting with clients in the service delivery sector:…

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The lost secret of great sales, or the Only thing a successful company doesn't do
Andrey Gusakov, Director of strategic development and marketing Dataforum LLC, talks about the importance of first contact with the main face of the company, in particular business writing: how to…

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Comparison of direct and reverse deductibles: what is more profitable?
Eugene Dobrinin compares two types of franchises — direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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How to optimize a company's website for targeted requests and a specific audience of potential customers
Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company's website so that incoming traffic is as relevant and targeted as possible: how to build…

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