How do I check the supplier?
Roman Shishkin, assistant to the President of ICA "Filippov and partners", talks about how to distinguish between responsible and law-abiding contractor from unfair: whether it is necessary to request documents…

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"Hello, what did you want?", or Who does the buyer choose?
Alexander Ivanov, CEO of the "Stream" project from Rambler&Co, tells and reveals the essence of the factors that attract and retain customers in your company: why it is important to…

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The lost secret of great sales, or the Only thing a successful company doesn't do
Andrey Gusakov, Director of strategic development and marketing Dataforum LLC, talks about the importance of first contact with the main face of the company, in particular business writing: how to…

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disabilities

“No legs — no cartoons”, or how a business refuses to serve 40 million potential customers

Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of customer opportunities-from cafes and restaurants without ramps to pickup points of online stores
According to the Ministry of labor, 12+ million people in the Russian Federation have some form or degree of disability — more than 8 % of the country’s population. And those who can be classified as so-called low-mobility groups (MGN), in the country and at all more than 40 million people (and 28 %). And this is a huge share of the market, the interests of which business traditionally does not take into account when making decisions. Continue reading

Voice shopping: what businesses need to know to be on trend
Business strives to increase profits, including through the introduction and use of modern technologies. In this sense, sales using voice assistants are a new trend. Mihriniso Nigmatullina, an expert in…

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Voice shopping: what businesses need to know to be on trend
Business strives to increase profits, including through the introduction and use of modern technologies. In this sense, sales using voice assistants are a new trend. Mihriniso Nigmatullina, an expert in…

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Sales plans don't work — what to do?
Irina Narchemashvili, financial Director of ATManagement Group, tells about what to do for the head of the sales Department if his employees do not cope with the implementation of the…

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"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

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