"How to cheer up the sales Department": 6 working tools
Irina Narchemashvili, financial Director of ATManagement Group, talks about 6 methods to "cheer up" — motivate-the sales Department: which method of calculating salaries to choose, what spirit should reign in…

Continue reading →

"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

Continue reading →

10 things every new salesperson needs to know
Everything is for sale. The whole business world is based on sales in one way or another. But are the proposed algorithms and sales techniques equally applicable and working in…

Continue reading →

demand

“No one needs snowmobiles in the summer”, or how to sell them in ” off-season»

A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey Kalinchuk, Director of the St. Petersburg office of SPN Communications, offers options for overcoming the problem of “off-season” and gives useful recommendations for finding non-standard solutions for sales
There is a temptation to evaluate this question as a rhetorical one with a programmed answer: “No, they say, no “off-season”, a talented salesman can sell snow to polar explorers in winter, and sand to Bedouins in the Arabian desert in summer.” Continue reading

Comparison of direct and reverse deductibles: what is more profitable?
Eugene Dobrinin compares two types of franchises — direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

...

How to optimize a company's website for targeted requests and a specific audience of potential customers
Stanislav Gerstein, an expert in multi-channel sales, explains in detail how to optimize the company's website so that incoming traffic is as relevant and targeted as possible: how to build…

...

How to develop a turnkey sales System: the main idea and scheme of the joint venture
How to develop a turnkey sales system in the foreseeable future? How to start building a sales System? What to start from? What is primary? What is the first step…

...

We played "talking dummies" — and that's enough, or Let's say the scripts " no»
Alexey Krutitsky, CEO of the Training Department, talks about the modern use of sales scripts in companies: what they do more-good or harm, how employees and the workflow as a…

...