"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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"Blushing for you": "embarrassing" questions to the sales Manager
Dmitry Baturov, the account Manager of the company "Reputation.Moscow "answers the most common questions of novice sales managers: what background should you come to the profession with, what is more…

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"Self-employed come out of the shadows!": transfers from card to card as a way of avoiding taxes come to an end?
From x/f " Night watch» Recently, state Duma deputies approved the introduction of a special tax regime for self-employed citizens in Russia. The widespread practice in Russia of entrepreneurs (self-employed…

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contractor

The lost secret of great sales, or the Only thing a successful company doesn’t do

Andrey Gusakov, Director of strategic development and marketing Dataforum LLC, talks about the importance of first contact with the main face of the company, in particular business writing: how to explore the potential recipient as to take into account its personal preferences and characteristics in order to “hit the target” of his interests
And now it’s finally a happy time when you can exhale and loosen your tie. The business has stood up in hard times, developed, got stronger and, it seems, everything is good, but still something is wrong. Continue reading

How can an entrepreneur choose a tender to participate in

Ivan Gromko, managing partner of Redday production, talks about the options for tenders, stages and procedures for their implementation, and explains what features of the procedure it is important to pay attention to
At the moment there are two options for conducting tenders:
Officially, through tender sites. In this case, all the steps involved in the process — both from the customer and the contractor are governed by the legislation of the Russian Federation.
Contests held by private organizations.They are formally called tenders, but they follow their own rules and should not be regulated by anyone. In this case, the organizers simply announce the rules, independently invite a certain number of participants, usually only 5-6 companies, and conduct a so-called tender between them, as a result of which they choose the best offer.
You can participate in both. Continue reading

Simulation of interest in sales: how to remove distrust and involve the buyer in the process
Iosif Panasyuk, an independent expert in sales, sales management and marketing, examines the enterprise sales strategy in detail and explains how to understand that the listener really liked your offer…

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Simulation of interest in sales: how to remove distrust and involve the buyer in the process
Iosif Panasyuk, an independent expert in sales, sales management and marketing, examines the enterprise sales strategy in detail and explains how to understand that the listener really liked your offer…

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5 secrets of a" selling " resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of the candidate's "success" and correct self-presentation to the speed of…

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"No legs — no cartoons", or how a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of low level of attention of business — small and large-to the problem of access of low-mobility groups of citizens to the entire range of…

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